As recently featured on The Dieline
Everyone remembers that special moment on Christmas morning tearing through the gift wrapping, or the simple moment of tearing the foil off a jar of coffee to get that first hit of aroma as the foil peels back. Nobody removes the sheet of paper inside the tin of … Read More ›
A few years ago, in a piece I wrote about home delivery, I mentioned my childhood in North Wales where I made a bit of money delivering newspapers door to door. In fact, pre-Millennial U.S. children shared a similar rite of passage. Although we said good-bye to milk delivery and newspaper routes for a … Read More ›
Several years ago, I made some predictions about the breakfast revolution. I looked at trends in cold cereals and RTE innovations with an eye on on how breakfast, as an all-day consumable, would impact the marketplace. Before seeing how these predictions held up, here’s a brief recap:
Cereal is no longer just a substitute for … Read More ›
Packaging, sadly, is one of the last things considered when it comes to the marketing mix. Advertising, PR events, stunts, social media and other “glamorous” initiatives seem to get preferential attention over the primary delivery of many brands – the package.
So when do you really know it’s time to reevaluate and update packaging graphics? What … Read More ›