How Long Can You Scream?

How Long Can You Scream?

Strategy How Long Can You Scream? Fred Richards CMO & Partner June 22, 2021 Standing out for being different is not as easy as it used to be. Once upon a time all a brand needed to do was attract attention to itself by pointing out the frailties of any given...
Eating Your Own Dog Food

Eating Your Own Dog Food

Innovation Eating Your Own Dog Food Nathan Dietz Senior Designer April 21, 2021 While this may sound gross, dogfooding-or eating your own dog food-is a way for brands to use their own products and services in real-world situations and test for quality control or other...

Why Your Story Isn’t Enough

Strategy Why Your Story Isn’t Enough Sadaf Ferdowsi Junior Strategist & Copywriter April 14, 2021 It’s 2008. A relatively unknown state senator secures the nomination to become the first Black Commander-in-Chief of the United States. That same year, the New...

Turning Negatives into Positives

Strategy Turning Negatives Into Positives Keith Luckeroth Account Director April 7, 2021 The weather in Minneapolis has been extremely cooperative. Without it, I’m not sure how we would have made it through the year. As the sole person in Kaleidoscope’s Minneapolis...

Keep it Fresh: CPG Innovation for Our Next Normal

Strategy Keep It Fresh Dave BallAccount Director March 31, 2021 Seemingly overnight, the declining sales and brand relevance of iconic CPG brands rebounded in light of the pandemic. Companies such as Conagra and General Mills experienced momentous growth as Millennial...