WHAT IT MEANS TO YOU

The Nutrition Panel update is not only a compliance issue, but a fantastic opportunity to realign your brand to deliver meaningful and compliant brand experiences to consumers. However, the most important factor is to not wait until the July 2018 deadline to begin — This is a unique opportunity to revisit your brand, utilizing a thoughtful approach with your entire supply chain in mind.

WE ARE THE EXPERTS

Let our experts at Kaleidoscope, who have been dealing with these issues on a daily basis for decades, get you through with FDA compliant labeling. From past experience with FDA updates, we know packaging with new panels will be perceived by the consumer as newer and fresher, so don’t get left behind with outdated labeling. Reach out to our team and allow us to guide you through the process before it’s too late!

THE CHANGES

• The biggest change is requiring disclosure of total added sugars percentage of Daily Value (%DV) — The FDA has set that to be 50g for adults. This may cause sticker shock for consumers, especially on items such as ice cream whose serving size is also increasing.
• The FDA has also decided to better align serving sizes based on consumer eating habits in order to help manage dietary choices (novelty pints of ice cream may need to also list additional columns since a number of consumers have been know to finish an entire container in one sitting).
• Sodium %DV will decrease from 2,400 to 2,300mg.
• Fiber %DV will increase from 25g to 28g.
• Vitamins A & C will no longer be required, while Vitamin D & Potassium will be added.
• To date, Potassium has been a voluntary nutrient and often supplied by nutritional analysis labs, however, this will now be required and moved to the vitamin portion of the label.
• All vitamins will require weight disclosure in addition to %DV.

The minimum type sizes and footnotes will be changing (find out more about this here).