STAYING IN TUNE
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If location-based authenticity has to be earned, why do so many cliched farm images keep showing up on everything from milk to sausage?read more
Brands that own and leverage a number can stand out on a crowded shelf. A simple number that helps a consumer relate to a fact about a brand can drive deeper meaning and justify a purchase.read more
Lately there seems to be a revival of tin packaging. They’re often seen asnostalgic; a nod to when tin was the best option for protection from spoiling.read more
Outdoor Retailer is organized and managed by the Outdoor Industry Association (OIA), which hosted the same show I attended this past November. However, this show was different. The atmosphere was high energy. Loud music played through-out the convention center and beer was handed out at the end of the day. I could tell everyone was happy to be there. Rewind two years ago and this was not the case.read more
People in the trade community often joke that customs compliance wonks speak a different language than everyone else. But in a world where online sales are skyrocketing, and two-day shipping is an expectation instead of a luxury, the language barrier is no longer just an inconsequential jest.read more
With 40 new Democrats joining the House of Representatives, all eyes are on how the new majority will challenge President Trump’s ability to work across the politically divided government. Trade policy will be at center stage.read more
Leaders are assumed to be the ones that guide themselves and others to do the right thing. They inspire others while most importantly building trust. However, while mapping out the direction in which the brand needs to go, they can sometimes take the wrong path. Design Director, Bart Laube, explores seven ways leaders can ultimately end up hurting their brand more than helping it.read more
Package design is all about visual, on-shelf impact. Whether that impact stems from product recognition, appealing aesthetics, or eye-catching design, it should come as no surprise that imagery plays a huge role in creating these visual influences. Imagery can also help explain what the package contains, convey a level of value or quality, and even evoke a subconscious emotional response or connection to a product.read more
Kaleidoscope is thrilled to announce Fred Richard’s promotion to Chief Marketing Officer & Partner alongside CEO, Gary Chiappetta and COO, Bert Hodapp.read more