STAYING IN TUNE
We believe it’s important to keep our fingers on the pulse of the industry; from emerging trends to government regulations and everything in between.
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This past week, the Kaleidoscope team attended the Brand Experience Live conference in Bonita Springs, Florida. A healthy dose of Vitamin D wasn’t the only takeaway. Delivering consistent brand experiences for consumers, “the attention economy,” and purpose driven innovation; these trends and more offered a thought-provoking line-up that will help us better serve our clients. Here are our key takeaways.read more
It’s no secret that ecommerce, smart devices and digital wallets are rapidly reshaping the focus that retailers and brands must maintain. As consumer expectations change, the strategies with which we meet them can’t stay stagnant.read more
The magic of great storytelling is a first-hand experience. And for anyone in the creative and design business, experiencing different types of storytelling isn’t just a good idea, it’s imperative.read more
Though 2021 could now be the new nutrition label deadline, there are advantages to updating sooner than later to reformulate ingredients & update brand design.read more
There’s no guarantee for what the future holds, here are our top six trends in confectionery and snack packaging to keep an eye out for in the near future.read more
How do you address the problem, when the ask pushes you out of your brand’s comfort zone? What is the risk of not meeting the retail requirements?read more
The Maker Movement has gotten its hands on the wheels of innovation, and brand owners and their design partners are seeing a new paradigm emerge.read more
Our CCO, Fred Richards explores this lost art of the opening ceremony and how it can enhance a consumer’s experience with a brand.read more
I am currently spending a few months in China as part of an exploratory market and cultural audit for our business. The best way to understand packaging and the consumer experience in another country is to live there.read more
As private label brands continue to gain a larger presence on shelf, we explore how the shift is affecting CPGs in a big way.read more