Blog - The World Through Our Lens


We believe it’s important to keep our fingers on the pulse of the industry; from emerging trends to government regulations and everything in between.
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Are Top Leaders Hurting Their Bottom Line?

Leaders are assumed to be the ones that guide themselves and others to do the right thing. They inspire others while most importantly building trust. However, while mapping out the direction in which the brand needs to go, they can sometimes take the wrong path. Design Director, Bart Laube, explores seven ways leaders can ultimately end up hurting their brand more than helping it.

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The Power of First Impressions

Package design is all about visual, on-shelf impact. Whether that impact stems from product recognition, appealing aesthetics, or eye-catching design, it should come as no surprise that imagery plays a huge role in creating these visual influences. Imagery can also help explain what the package contains, convey a level of value or quality, and even evoke a subconscious emotional response or connection to a product.

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Hairy Who?

The Art Institute of Chicago has organized the first-ever major survey exhibition dedicated solely to the Hairy Who artist group on display through Jan 6, 2019.

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Driving The Change

Kaleidoscope is proud to announce its most recent office opening in the Over The Rhine neighborhood of Cincinnati. Much like the neighborhood itself, Kaleidoscope celebrates a uniqueness that has driven its rise and success in the branding and design industry over the past several decades, and is excited to have a long-lasting impact on the area’s vibrant arts community.

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Top 4 Sustainability Trends to Watch for in 2018

This year, SustPack continued its role as the leading sustainable packaging event in the industry as individuals, companies, and brands gathered to discuss their passions for making a difference. Coming out of the conference, here are our top 4 trends to watch for in 2018.

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Top 4 Houseware Trends to Watch in 2018

The Home and Housewares Show provides a unique opportunity to highlight up and coming trends in home, environmental design, and lifestyle technology. We captured four of our favorite trends from this year’s show.

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2018 BXP Live: Key Takeaways

This past week, the Kaleidoscope team attended the Brand Experience Live conference in Bonita Springs, Florida. A healthy dose of Vitamin D wasn’t the only takeaway. Delivering consistent brand experiences for consumers, “the attention economy,” and purpose driven innovation; these trends and more offered a thought-provoking line-up that will help us better serve our clients. Here are our key takeaways.

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