by Liz Reese | Aug 29, 2019 | Realization, Thought Leadership
Realization A PEEK INTO THE WORLD OF A CREATIVE AGENCY WITH MULTIPLE DISCIPLINES Liz ReeseCreative Director August 29, 2019 We often get asked the question what makes Kaleidoscope different? And our reply is the people, coupled with our unique ability to collaborate...
by Kaleidoscope Chicago | Apr 14, 2016 | Brand Strategy, CPG Trends, Industrial Design, Innovation, Packaging Design, Prototyping, Realization, Sustainability, Thought Leadership
Realization The Priceless Return on Prototyping Kaleidoscope March 11, 2018 Consumers are craving more authentic experiences from brands and it is our responsibility as designers, strategists and brand owners to produce more than just a great product or package....
by Gary Chiappetta | Oct 8, 2012 | Brand Strategy, Identity, Thought Leadership
A great brand design agency understands that creating an identity is a bit like being a love-sick romantic. The emotional rollercoaster can feel like a tear-jerking chick flick. There’s a discovery phase, where you come to a new realization or understanding and life...
by Kaleidoscope Chicago | Sep 10, 2012 | News, Thought Leadership
On Tuesday, October 2nd, 2012 our own CEO Gary Chiappetta, with Steve Jones, CEO of Fair Oaks Farms Brands, Inc. will be speaking at this year’s Brand Packaging: Packaging That Sells Conference in Chicago, IL. Brand Packaging follows a mission to elevate...
by Kaleidoscope Chicago | May 14, 2012 | Thought Leadership, Uncategorized
Shake It Up How do you create a stand-out brand in a sleepy category? How do you get consumers to notice something new in a category they’ve dismissed as a commodity or one that lacks innovation? How do you harness a multi-dimensional brand character in a single...
