by Kaleidoscope Chicago | Jun 5, 2013 | Culture, Press
“Agency Insider” is a series of articles about Chicago Agencies from the people that work in those agencies. Learn more about Kaleidoscope and the steps we’re taking to redesign our workspace to support collaboration!
by Kaleidoscope Chicago | Feb 27, 2013 | News
Today marks the second day of the 2013 Structural Packaging Summit. As one of the few global conferences to focus exclusively on the creation of profitable and game-changing packaging and the dedicated work behind that development, this is a can’t-miss event for...
by Gary Chiappetta | Oct 8, 2012 | Brand Strategy, Identity, Thought Leadership
A great brand design agency understands that creating an identity is a bit like being a love-sick romantic. The emotional rollercoaster can feel like a tear-jerking chick flick. There’s a discovery phase, where you come to a new realization or understanding and life...
by Kaleidoscope Chicago | May 14, 2012 | Thought Leadership, Uncategorized
Shake It Up How do you create a stand-out brand in a sleepy category? How do you get consumers to notice something new in a category they’ve dismissed as a commodity or one that lacks innovation? How do you harness a multi-dimensional brand character in a single...
by Kaleidoscope Chicago | May 20, 2011 | Press
Calphalon, a line of cutlery, bakeware and kitchen electronics, is moving the cookware category in a more sustainable direction thanks to its ReNew program. The mail-back initiative is an industry-first that allows consumers to easily recycle their old cooking...