Fred ensures that Kaleidoscope leverages its diverse creative talent from all offices in Chicago, Cincinnati, New York and Europe to generate fresh, strategic packaging design solutions for clients. Fred has worked in the international design industry for more than 30 years, specifically in the “Fast Moving Consumer Goods” category. Having worked for some of the world’s leading branding and design companies in Britain, USA, Switzerland, Fred brings a multifaceted perspective and rich design philosophy to Kaleidoscope’s design.

“There is a new distance between the brand and consumer, and regulations such as tamper-evident packaging are having a significant impact”

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