packaging design | design implementation
Challenge Booths is a respected retailer in Northern England targeting the more eco-conscious shopper. Our team was challenged to refresh its in-store experience, clarify its brand personality, and ultimately develop a distinctive and innovative approach to retail packaging.
Solution Utilizing a sophisticated yet approachable style and a fresh color palette we designed around the brand premise of sustainable produce locally made, natural ingredients and a back to basics approach. The strategy has proved highly successful in establishing E.H. Booths as a formidable competitor in grocery retail.