brand strategy | brand identity | packaging design | structural design
Challenge Calphalon’s commitment to innovation and performance led to their latest product development, a non-stick cookware set that offers two distinct cooking surface textures; one dedicated to “sliding” the other dedicated to “searing.” This dual cooking surface technology was the first of its kind in the category.
Solution Kaleidoscope created a name and positioning for the product that combined culinary achievement with dual technology — Unison. Unison is currently launched as Calphalon’s new flagship offering and is set to re-establish the brand as a category leader in cookware innovation.