brand strategy | brand identity | packaging design | structural design
Challenge The primary objective was to modernize and contemporize the Motions brand image to dramatically improve the brand appeal at retail. The goal was to elevate Motions Professional product offerings to compete with exclusive salon brands and mainstream brands for Motions At Home.
Solution We created a dynamic brandmark badge to refresh the brand and create a strong and ownable representation on shelf. The updated color palette of shimmering gold tones, rich deep purples with metallic effects provides modern sophistication.