brand strategy | packaging design | structural design | design implementation
Challenge As a category leader, TRESemmé wanted to create a breakthrough addition to its styling line relevant to the needs of the TRESemmé consumer. Alberto Culver needed the new line to convey long lasting voluptuous hair.
Solution Taking this project from the ground up, we created a structural element to the new line which was inspired by modern contemporary design and the balance between negative and positive space across the product line on shelf. The end result was a bold and contemporary structure and design which captures minimalist elements to hold your attention.