brand strategy | brand identity | packaging design | structural design | design implementation
Challenge Turtle Wax the world-leading consumer car-care brand asked Kaleidoscope to create the new brand image for its new line of clear liquid polishes and waxes as the biggest innovation in the shine category in over fifty years.
Solution Kaleidoscope created a very cool and clearly unique brand statement. Utilizing the newly created ICE brand name to shout product differentiation along with the vessels unique design aesthetics created a trend-setting brand personality.