Insights & Strategy
Kaleidoscope challenges the “What” to define the “Why”. We translate insights to a physical prototype with extraordinary speed and agility. Our methodology to integrate strategy, design and realization in one place is powerful and effective.
"Design schools are missing something important - a business course. Kaleidoscope recruits designers who know how to interpret a strategy, because design is only as good as the business goal it meets." - Fred Richards, CCO
Whether you’re looking for a partner to help you explore and plan upstream innovation or in need of prototyping a new idea, our multi-disciplinary teams use a holistic methodology to help clients challenge briefs, ideate, organize new product and packaging developments, and even stretch equities into new categories.
How do we make it happen?
- Envisioning brand and design strategies that solve business challenges
- Rethinking established brands and product lines to foster loyalty and ignite sales
- Connecting ideation and innovation through on-site prototyping
- Aligning design structure, form language and brand experience while meeting manufacturing guidelines
- Combining on-site research with rapid prototyping to accelerate time-to-market
- Opening the door to collaboration among thinkers and makers