How We Get There
Packaging is arguably the most important touchpoint in a consumer brand’s communication strategy. In many cases, it’s the only thing consumers can rely on to find the right product, but its job doesn’t end there. It should continue the dialog into their homes and be memorable enough that they can find it on their next trip to the store.
At Kaleidoscope, clients collaborate with us in an immersion experience. Because a brief can take you in the wrong direction, we shred it and build it up again. We deconstruct positioning and go-to-market strategy. We audit the category to see how consumers use the brand. With an informed brief, we cut out weeks, align our team to the business goal and get everyone on the same page.
“The milk category will change and begin to grow thanks to what we were able to accomplish with Kaleidoscope.” - Steve Jones, CEO, fairlife