Lots of ideas seem great until you see them come to life. This is why the Realization department at Kaleidoscope is such a crucial part of our design process. Reviewing physical design ideas in real time early in a project can mean fewer hiccups when executing.
Prototypes and mock-ups can be the answer to many things: proving out design ideas, research stimuli, test markets and sales samples, over-sized displays for tradeshows, an ad photoshoot, a review meeting, a target for press. The list is endless. But making a mock-up that’s as close to the real thing as possible (or a short run of packaging that can be sold in market) isn’t always simple. It takes the right equipment, technical expertise and a lot of creativity.
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We explore the lost art of the opening ceremony, as recently featured on @TheDieline https://t.co/46yZLwiDAB… https://t.co/k7lhRvut4s2 months ago