Radio Flyer - 350% increase in company revenue
Kaleidoscope partnered with Radio Flyer to build a lifestyle brand focused on consumer experience. Our integrated brand design efforts to achieve/regain market leadership in Wagons, Tricycles (a new market for the company), and leverage the brand to open up new categories in Ride-ons, Scooters, and Spring Horses resulting in a 350% increase in company revenue.
Turtle Wax ICE - 35% of company sales
Through product insights and consumer research, Kaleidoscope developed the "big idea" around Turtle Wax ICE based on market insights. The result was a line of products that now accounts for more then 35% of company sales and disrupted a commodity driven category dominated by smaller niche companies.
Ensure - Rebrand results in a 10% increase in brand portfolio sales
Abbott Nutrition came to Kaleidoscope to reposition the Ensure brand in the nutritional and dietary beverage category. Kaleidoscope redesigned the Ensure brand based on the market insights, which increased Abbott’s brand portfolio sales by 10%.
Congruently, the new benefit platform strategy for the premium tier muscle health product line, quickly became 20% of total assortment sales. Increased sales for Abbott and better margins for its retailers makes for happy and healthy growth.
Juicy Fruit - increased brand awareness
Kaleidoscope built a "Under 20" brand image through packaging design resulting in increased brand awareness that resulted in 6 new flavor extensions.
Orbit - 17% lift in sales
When this version of Orbit was launched, the gum was #1 in category. The new design resulted in a 17% lift in sales at launch and hovered at 11% for the next 14 months.
Calphalon’s RENEW program - placement at William Sonoma stores
Kaleidoscope’s designed Calphalon’s RENEW program utilizing the retail packaging as a way to ship back (recycle) old pans. The "green" program resulted in placement at William Sonoma stores around the country.
Foogo - increase retail reservation price point by 50%
The idea behind Foogo allowed Thermos to build on the idea of "safe technology", opened up a new market category, and use product attributes (associated with the brand) to increase retail reservation price point by 50%. Foogo’s success has developed into a sub-brand for Thermos with over 30 products in the line.
Jabra - placement in Apple stores
GN Network in Copenhagen hired Kaleidoscope to develop a retail package that would increase the brand’s awareness around technology, leverage its past dominance in Blue Tooth headsets, and launch with placement in Apple Stores in the US. Success.
Tabin - 2 points on EBITDA when company sold
Tabin desired to create a unique brand identity around service and product delivery in a crowded and commodity-driven business of computer resellers. The goal was to increase revenue while driving perception-value of their brand (2 points on EBITDA when the company sold!).
New Chapter - reduced packaging waste by 33%
Through structural innovation, Kaleidoscope developed a packaging system that aligned with New Chapter's business practices (organic, green). The result reduced packaging waste by 33% without compromising communication.