Vista Bay Hard Seltzer

Vista Bay Hard Seltzer

A REFRESHING TAKE ON A CATEGORY Recognizing the dramatic growth of the Hard Seltzer category, ALDI engaged Kaleidoscope to support the creation of its own private label. Leveraging our Pointing North™ methodology, we developed a full brand solution including naming...
Folgers Noir

Folgers Noir

BRANDING A BOLD NEW BREW Looking to uncover the future of Folgers in the ground coffee segment and define the mix of mainstream and premium coffee offerings for their brand, Folgers entrusted Kaleidoscope to push the visual aesthetic of a modern new line of products...
Snack Pack Unicorn Magic

Snack Pack Unicorn Magic

MYTHICAL CREATURES, REAL RESULTS Snack Pack came to Kaleidoscope with the desire to tap into pop culture, create new buzz and engage with relevant cultural trends. With a focus on kids and families as the primary consumers of puddings, Kaleidoscope was tasked with...