CPG NATURAL FOOD
Capitalizing on their growth in the organic baby food category, Baby Gourmet wanted to expand their line of organic snacks to kids 12+, a challenge that would ultimately affect their name and identity. Baby Gourmet became Go Gourmet, an on-the-go healthy organic snack maker with a portfolio of products for babies and kids! As part of the strategy, Kaleidoscope also designed a line of pouch snacks that would appeal to both the targeted demographic as well as moms seeking “super food” ingredients for a healthy school lunch snack.
YOU HAVE A VISION.
WE CAN GET YOU THERE.
Kaleidoscope is the firm where strategists, designers, and makers work together to not just develop ideas, but build them—conceptually and physically. It starts with an immersive understanding of your business challenges and brand objectives, and is then delivered through a compelling consumer POV.