TRADITION YOU CAN TASTE
For a brand that delivers top shelf sauce, Lillie’s Q looked to Kaleidoscope to deliver a top shelf brand experience. With a flavor quality that captivates consumers from the first bite, Lillie’s Q wanted to depict themselves as a brand with products that not only satisfy and exceed the expectations of their loyal sauce aficionados, but also invite BBQ amateurs to upgrade their palettes and experiment with a superior dining experience. By executing an in-depth immersion and competitive analysis, Kaleidoscope organized the Lillie’s Q portfolio, established points of differentiation, delivered a refined package, and planned for future growth within the category that aligned with the newly crafted brand experience.
YOU HAVE A VISION.
WE CAN GET YOU THERE.
Kaleidoscope is the firm where strategists, designers, and makers work together to not just develop ideas, but build them—conceptually and physically. It starts with an immersive understanding of your business challenges and brand objectives, and is then delivered through a compelling consumer POV.