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Skittles America Mix - Brand Identity
Skittles America Mix - Brand Packaging Design

SKITTLES AND STRIPES FOREVER

For decades, Skittles has been one of Wrigley’s most successful global brands and their commitment to delivering strong promotional varieties is one big reason why. Building on what would become a larger seasonal strategy, our teams sought to capitalize on the moments of summertime while focusing specifically on patriotic themes throughout the season. In just two months, the design and roll-out of four All-American themed packaging designs resulted in Skittles doubling their predicted growth and increasing total consumption YOY by over 7%.

Skittles America Mix - Packaging Designs
Skittles America Mix - In-Use
Skittles America Mix - Flag Pattern

YOU HAVE A VISION.
WE CAN GET YOU THERE.

Kaleidoscope is the firm where strategists, designers, and makers work together to not just develop ideas, but build them—conceptually and physically. It starts with an immersive understanding of your business challenges and brand objectives, and is then delivered through a compelling consumer POV.