DESIGN THAT HITS THE SWEET SPOT
As a long standing and beloved brand, Snack Pack came to Kaleidoscope to revitalize, enhance and celebrate its emotional connection with consumers. Kaleidoscope worked closely with the Snack Pack team to first develop a new positioning and messaging strategy as a joyful family favorite, as well as a clear brand architecture that organized the current portfolio and set a clear foundation for new product development. With a clear focus, our team created an updated brand mark, visual identity and packaging design that celebrates the simple joy of enjoying the product and revealing the inner child within us all. Launched in Q4 of 2018, the brand is reengaging consumers and is poised to celebrate the change it was craving.