DESIGN THAT NEVER LOSES STEAM
The Swiss Miss brand team came to Kaleidoscope with a key brand insight: the consume and on-pack experiences were telling two different stories. Simply put, there’s nothing cold and distant about a delicious cup of hot cocoa. Our job was to create an intimate, rich and inviting design strategy that did the real experience justice. After a deep dive into the category, our team discovered several key opportunities for disruption including a new design architecture, product photography, premium material and finishes, and a relatable brand story. Through the integration of research, strategy, design, and prototyping, our final solution included a portfolio-wide graphic architecture, merchandising displays, and multi-sensorial packaging experience that equipped the Swiss Miss team to go full steam ahead towards the future.
YOU HAVE A VISION.
WE CAN GET YOU THERE.
Kaleidoscope is the firm where strategists, designers, and makers work together to not just develop ideas, but build them—conceptually and physically. It starts with an immersive understanding of your business challenges and brand objectives, and is then delivered through a compelling consumer POV.