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Whipped and Creamed Cupcakes - Brand Identity
Whipped and Creamed Cupcakes - Collateral

WHIPPED AND CREAMED

CUPCAKES WITH ATTITUDE

Based out of Leeds, England, entrepreneur and baking enthusiast Kristen Barrett approached Kaleidoscope to help create a new and indulgent cupcake brand targeted specifically at adult events: weddings, bachelorette parties, office parties and Valentine’s Day. With a brand premise revolved around allowing yourself to be naughty because you’ve been nice, the team set out to develop a name, brand identity, and positioning strategy to help the brand standout from the recent specialty cupcake craze. Activation materials were then developed to help support the brand’s growth; allowing the business to grow steadily and expand into new markets. 

Whipped and Creamed Cupcakes - Advertising
Whipped and Creamed Cupcakes - Brand Expression
Whipped and Creamed Cupcakes - Packaging Design
Whipped and Creamed Cupcakes - Website Design

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