CUPCAKES WITH ATTITUDE

Based out of Leeds, England, entrepreneur and baking enthusiast Kristen Barrett approached Kaleidoscope to help create a new and indulgent cupcake brand targeted specifically at adult events: weddings, bachelorette parties, office parties and Valentine’s Day. With a brand premise revolved around allowing yourself to be naughty because you’ve been nice, the team set out to develop a name, brand identity, and positioning strategy to help the brand standout from the recent specialty cupcake craze. Activation materials were then developed to help support the brand’s growth; allowing the business to grow steadily and expand into new markets.