Wrigley Sweets and Sours - Brand Identity
Wrigley Sweets and Sours - Brand Packaging Design

ARE YOU SWEET OR ARE YOU SOUR?

With a strategy focused around portfolio innovation and activation for “Sours”, Wrigley looked to Kaleidoscope to help find a way to tell an engaging story that would successfully cross over multiple brands. Partnering with a cross-functional Wrigley team, Kaleidoscope designers developed a strategy that would live across multiple off-pack touchpoints for the entire sell span. Corresponding story lines were woven into trade shows, trade ads, packaging, sales kits, and other mediums as part of a holistic strategy to ask the question, “Are You Sweet or Are You Sour?”

ARE YOU SWEET OR ARE YOU SOUR?

With a strategy focused around portfolio innovation and activation for “Sours”, Wrigley looked to Kaleidoscope to help find a way to tell an engaging story that would successfully cross over multiple brands. Partnering with a cross-functional Wrigley team, Kaleidoscope designers developed a strategy that would live across multiple off-pack touchpoints for the entire sell span. Corresponding story lines were woven into trade shows, trade ads, packaging, sales kits, and other mediums as part of a holistic strategy to ask the question, “Are You Sweet or Are You Sour?”

Wrigley Sweets and Sours - Packaging Design
Wrigley Sweets and Sours - Sales Kits
Wrigley Sweets and Sours - Tradeshow Booths

YOU HAVE A VISION.
WE CAN GET YOU THERE.

Kaleidoscope is the firm where strategists, designers, and makers work together to not just develop ideas, but build them—conceptually and physically. It starts with an immersive understanding of your business challenges and brand objectives, and is then delivered through a compelling consumer POV.