by Colin Shanks | Jul 23, 2014 | Brand Strategy, Identity, News, Packaging Design
ALDI, a leading grocery retailer known for its high-quality private-label products at everyday low prices, wanted to act quickly to meet the needs of an evolving and diverse consumer base. In order to draw a new audience and grow share, the company decided to increase...
by Colin Shanks | May 27, 2014 | News, Studio
Take a behind the scenes look at the remodeling of the Kaleidoscope Chicago studio:
by Colin Shanks | Apr 23, 2014 | Industrial Design, Innovation, Packaging Design, Thought Leadership, Webinars
Kaleidoscope’s Industrial Design Director, Bryan Shova, recently led a workshop at the 2014 Sustainability in Packaging Conference in Orlando, Florida. There he discussed specific packaging considerations to help avoid compromising brand equity when designing...
by Colin Shanks | Mar 14, 2014 | Culture, Innovation, Thought Leadership
If you’ve ever met me, you’ve likely discovered my obsession when it comes to NBC’s “The Office”. Since its debut in 2005, I’ve often found myself becoming the “That-reminds-me-of-that-one-time-in-The-Office-when…” guy, awkwardly quoting lines from the show that...
by Colin Shanks | Nov 19, 2013 | Thought Leadership
On Thursday, November 21st, 2014, Vice President of Design & Innovation, Demetrius Romanos will be traveling to Delhi, India where he will be speaking at the FMCG Confex – Innopack Conference in two sessions! One session will focus on determining means to...
