Guest Author WHERE IS YOUR CONSUMER? Adam Schumacher NXT Ascent May 12, 2021 Too often companies look at customer acquisition too narrowly and place them into two categories: retail-only or direct-to-consumer (DTC). For instance, legacy or incumbent brands may only...
Guest Author FINDING CALM IN THE CHAOS Kyle SchlegelWeber-Stephens Products March 3, 2021 The year 2020 will not be soon forgotten. It has challenged us to our core in every walk of life—personal, professional, and political. 2020 became the crossroads that Robert...
Guest Post LOST IN TRANSLATION How The Technicalities of One Word Undercuts U.S. FTZ’s E-Commerce Fulfillment Operations Megan Costello,Director of Trade Policy & Legislative Affairs,Sorini, Samet & Associates LLC February 5, 2019 In an ongoing series,...
Guest Post THE FUTURE OF TRADEA New Congress, But What Will It Mean On Trade? Ron Sorini, Principal,Sorini, Samet & Associates LLC February 5, 2019 In an ongoing series, Kaleidoscope is partnering with Sorini, Samet & Associates to explore the value that a...