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We believe it’s important to keep our fingers on the pulse of the industry; from emerging trends to government regulations and everything in between.
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What’s Next for Grooming?

by Fred Richards | Feb 4, 2020

When it comes to the future, the brand that will truly disrupt the male grooming category is the one that will own these conversations and bolster the breadth and availability of information men are seeking-or don’t know they’re seeking- beyond the clichés of sex and sports.

Turning a New Leaf

by Sadaf Ferdowsi | Feb 3, 2020

As more and more states legalize cannabis, similar opportunities exist for the brands that want to sell the increasingly diverse range of cannabis products.

Dispatches from the Future of Food

by Gary Chiappetta | Jan 30, 2020

If there was a period of “Enlightenment” for food, it could be marked by the year 2020. Specialty food manufacturers are driving change so quickly that national CPGs are scrambling to keep up.

3 Ways Brands Fail Men… and How to Solve Them

by Sadaf Ferdowsi | Jan 29, 2020

The male grooming category is awash in a sea of sameness. Men recognize these products are intended for them, but what is less clear is the distinct benefit of one product over another.

Branding’s New Wave

by Fred Richards | Jan 3, 2020

How can a brand move beyond the gleaming cans of black and silver and present products that engage directly with contemporary male consumers?

Healthy, Healthier, Healthiest

by Brian Akers | Dec 3, 2019

When it comes to healthy-looking packaging expressions in food and beverage categories, there are strategic design codes that signal consumers you’re “in-the-health-game.”

Nurturing a Creative Environment

by Meredith Pond | Nov 25, 2019

Creative and innovative work environments do not just happen overnight. While there is no standard or one-size-fits all approach for every company, the key ingredients are arguably the same.

Don’t Sugarcoat It: Confectionery in the 21st Century

by Sadaf Ferdowsi | Oct 30, 2019

The product does not define the brand; instead, it’s the brand that defines the product.

Navigating Seasonal Strategies

by Fred Richards | Oct 23, 2019

Doing something once is easy. Doing it again and again at a specific standard is something else altogether. That is why a true seasonal strategy is critical.