STAYING IN TUNE
We believe it’s important to keep our fingers on the pulse of the industry; from emerging trends to government regulations and everything in between.
Hungry for more? Get in touch.
When it comes to the future, the brand that will truly disrupt the male grooming category is the one that will own these conversations and bolster the breadth and availability of information men are seeking-or don’t know they’re seeking- beyond the clichés of sex and sports.
As more and more states legalize cannabis, similar opportunities exist for the brands that want to sell the increasingly diverse range of cannabis products.
If there was a period of “Enlightenment” for food, it could be marked by the year 2020. Specialty food manufacturers are driving change so quickly that national CPGs are scrambling to keep up.
The male grooming category is awash in a sea of sameness. Men recognize these products are intended for them, but what is less clear is the distinct benefit of one product over another.
How can a brand move beyond the gleaming cans of black and silver and present products that engage directly with contemporary male consumers?
When it comes to healthy-looking packaging expressions in food and beverage categories, there are strategic design codes that signal consumers you’re “in-the-health-game.”
Creative and innovative work environments do not just happen overnight. While there is no standard or one-size-fits all approach for every company, the key ingredients are arguably the same.
The product does not define the brand; instead, it’s the brand that defines the product.
Doing something once is easy. Doing it again and again at a specific standard is something else altogether. That is why a true seasonal strategy is critical.
At the Brandemonium 2019 conference, I gained key insights into the next generation of talent. But how do we identify ‘the right talent?’