by Tom Herbert | Oct 14, 2026 | Innovation, Material and Finish, Packaging Design, Prototyping, Structural Design, Thought Leadership, Tom Herbert
October 20, 2026 The deadline is always closer than it looks. In packaging prototyping, the calendar rarely cooperates. A film shoot gets moved up, a buyer presentation lands on next Tuesday, a prototype concept review gets added to Friday’s agenda, and a sales...
by Melissa Simmerman | Oct 5, 2026 | Color, Material and Finish, Melissa Simmerman, Packaging Design, Prototyping, Thought Leadership
October 6, 2026 There’s a moment in almost every CPG packaging design and development project where the question of whether to use digital renders or packaging prototypes for validation comes up. The answer is that it’s not an either/or equation — they do...
by Melissa Simmerman | Sep 17, 2026 | Color, Implementation, Innovation, Material and Finish, Melissa Simmerman, Packaging Design, Prototyping, Thought Leadership
September 22, 2026 When it comes to CPG packaging, intention matters —and there are two kinds that have to survive the leap from concept to shelf. Structural intent is how we want a package to function during use. Graphic intent relates to what we want consumers to...
by Melissa Simmerman | Aug 7, 2026 | Color, Innovation, Material and Finish, Melissa Simmerman, Packaging Design, Prototyping, Structural Design, Thought Leadership
August 11, 2026 “The prototypes you created for us for our research in the spring were extremely well received and we’re moving forward quickly to actually develop several of the products that came out of the research. Prototyping for the win!” This is the...
by Melissa Simmerman | Jul 24, 2026 | Brand Strategy, CPG Trends, Melissa Simmerman, Packaging Design, Prototyping
July 28, 2026 The c-store has become its own destination. That’s not the news, though. Rather, it’s the pace of innovation and the ongoing shifts in consumer behavior that are forcing CPGs to move faster than ever in this space. Our team has logged some...
