Celebrating Brand Origins
For the coffee drinkers who love Café Bustelo, an authentic experience is everything. So when this iconic coffee brand reached out to us about a new line of products, we knew details would be key to making the individual nuances of Latino culture come to life. We started with a deep immersion into the cultural landscape of Brazil and Colombia from architecture to textiles, flora to folktales, to weave a rich tapestry on these coffee beans’ origins. Based on these learnings, our team created ownable designs specific to Brazil and Colombia that remained cohesive to the overall brand. With bold and bespoke designs that celebrate Latino culture, Café Bustelo has become the go-to coffee brand grounded in flavor, quality and cultural exploration.