THE RUGBY SPIRIT
A TASTE OF MIDWESTERN SPIRIT
Not all sports are created equally and neither is this premium handcrafted spirits range. A new spirits range to the Chicago market, Rugby Spirit Vodka follows suit with its namesake sport: it’s not for the faint of heart. The makers of Rugby Spirit Vodka were equipped with a distinct taste, proud commitment to distilling vodka from exclusively Midwest-grown corn, purified water from Lake Michigan, and a broad vision to produce a spirit as world-class as the game it represents. Kaleidoscope was hired to take the identity we had already developed to the next level. Working directly alongside their leadership, we refined the existing identity, focused on celebrating the rapid growth of the sport in the United States, and extended the brand into alcohol lines of rum, gin, tequila and white coconut rum. Now the makers of Rugby Spirit Vodka are ready to share a taste of true Midwestern spirit both on and off the field.