by Kaleidoscope Chicago | Sep 10, 2025
EXCEL GUM Engaging the Next Gen of Gum Chewers The Mars EXCEL team aimed to refresh its packaging to attract Gen Z consumers while maintaining loyalty from its core audience and meeting Québec’s Bill 96 requirements for bilingual packaging. This redesign also...
by Kaleidoscope Chicago | Jun 4, 2025
Marinela Expanding horizons.Staying true to tradition. To grow its presence in the U.S. market, Marinela set out to reach a broader audience without alienating its loyal Hispanic fanbase or losing the brand’s iconic heritage. That meant evolving its packaging system...
by Kaleidoscope Chicago | Feb 7, 2025
MCCAIN Easier to shop. Easier to enjoy.Because Together is Golden. After introducing a warm, energetic new brand positioning overseas, frozen potato leader McCain recognized the need to redesign its U.S. packaging to match—while also enhancing shopability and...
by Kaleidoscope Chicago | Jan 10, 2024
Moet & Chandon Bringing Everyone Together Again Our 3-year partnership with Moet & Chandon demonstrates the true depth of talent on our design and Prototyping teams. The brand approached us to design New Year’s Eve packaging, and the ask was deeply important:...
by Kaleidoscope Chicago | Jan 9, 2024
Cubii Repositioning a BrandFor Continued Success When the seated-elliptical brand Cubii was initially launched, the brand believed it would be suitable for office workers trying to squeeze some exercise into their day. What they didn’t know was that Cubii would become...
