Blog - The World Through Our Lens

STAYING IN TUNE

We believe it’s important to keep our fingers on the pulse of the industry; from emerging trends to government regulations and everything in between.
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Keep it Fresh: CPG Innovation for Our Next Normal

Keep it Fresh: CPG Innovation for Our Next Normal

As consumers become more accustomed to a predominantly quarantined lifestyle, companies must solve new challenges to maintain their growth while attracting new consumers. Whether it’s embracing meals at home or reaching out to local grocers, CPG brands have a huge opportunity to continually shape and redefine their relevance for the future.

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Going Digital

Going Digital

Embracing empathetic communication is what allowed us to adapt so successfully. We felt secure in ourselves and our capabilities.

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Finding Calm in the Chaos

Finding Calm in the Chaos

We, as leaders, are faced with very tough questions. Will we act first for ourselves or others, will we rise to the challenge or shrink from it? Just as importantly, will we focus on the chaos or the calm?

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Moment of Truth

Moment of Truth

In light of recent changes, there are rich opportunities for both brands we are not so familiar with and our go-to love brands alike.

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Finding Inspiration at Home

Finding Inspiration at Home

When we found out we were working from home, I was concerned. The office was what made me a stronger creative. Sketches and retro packaging stapled to the walls, co-workers teaching me design tricks, and other inspirational interruptions seemed to help guide my work. How would I recreate this creative environment at home?

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Stuck! 6 Hacks to Strengthen Your Writing

Stuck! 6 Hacks to Strengthen Your Writing

As if suddenly working from home while fearing a global health crisis wasn’t enough, nearly a third of the nation’s workforce began experiencing an added stress: writing, and writing more often, and writing for occasions unusual for them.

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From House to Home

From House to Home

As the ways we live continue to evolve, our approach to organizing and filling our homes have been subject to change as well.

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