The Summer of Candy Salad is Upon Us
Think summer candy is just for the 4th of July? Think again. From Candy Salad to fire pit nights, we explore how brands are turning fleeting moments into lasting impressions.
Our Thinking
The World
Through Our Lens
It’s all about perspective. Our team has thoughts on CPG branding, strategy, design, packaging, prototyping, sustainability, design trends, and just about everything else impacting our industry. Want a fresh POV in your inbox? Subscribe for updates (and follow us on social!).
The CPG Packaging Lifecycle: What is Our Role…and Responsibility?
How would packaging design change if we cared as much about its afterlife as we do its shelf impact? How can we apply creativity, insight, and practicality to every stage of a package’s lifecycle? And what might we discover when we follow our designs beyond the shelf and into the systems that give them a second life?
What we Loved, and What we Missed at Sweets and Snacks 2025
At Sweets & Snacks 2025, flavor innovation stole the show, but something was missing. While branding dazzled, structural packaging design barely made a ripple. We’re diving into why that matters and where brands could be pushing the boundaries. Curious what was overlooked? Let’s unpack it.
It’s 2025. This CPG Packaging Deserves a Re-Design
From impossible-to-open seals to wasteful single-use plastics, we asked our team what packaging frustrations they’d love to fix this year. The answers? Smarter resealability, better portioning, and sustainability upgrades galore. See what made the list—did your biggest packaging pet peeve make the cut?
24 from ’24
Curious about the biggest trends and moments that shaped 2024? From viral consumer habits to industry innovations, our year-in-review dives into the stories that kept us inspired—and what they mean for the future.
Packaging Design at the Speed of TikTok
TikTok is transforming how brands approach packaging design, with trends moving faster than ever. Discover how CPG brands can keep up with this rapid pace, capitalize on viral moments, and stay ahead in an ever-evolving consumer landscape.
From Pixels to Prototypes: The Role of Physical Design in a Digital Age
AI tools are transforming product and packaging design, offering efficiency and accessibility. However, they can’t replace the value of physical prototyping. Discover how we combine AI’s creativity with hands-on experimentation, ensuring our designs resonate with human experiences.
Connected Packaging and the Future of Brand Storytelling
Uncover how connected packaging and innovative QR code campaigns are transforming brand storytelling in the food and beverage industry. Learn from McDonald’s and Miller Lite’s creative strategies to enhance consumer engagement and drive marketing success.
Five Ways Better-for-You Food Packaging is Changing Brand Desi
Better-for-you packaging design is a genre unto itself, but it’s influencing brands far beyond wellness. Here are the five themes you need to understand to see just why BFY design has consumers spending trillions (and the rest of the world scrambling to catch up).
The Experiential Branding Tool You’re Probably Missing
Feeling lost in the noise of modern marketing? Discover the power of sales, influencer and seeding kits in modern branding strategies. In this article, we explore how these experiential tools elevate brand awareness, drive sales, and foster new partnerships.
Foodservice Packaging: The Forgotten Frontier
Discover the untapped potential of foodservice packaging in revolutionizing brand presence and consumer engagement. From cultivating chef buy-in to leveraging innovative packaging designs, unlock insights to reshape the future of food marketing and sustainability.
Thirsting for Change
In a world where water was once just a basic necessity, hydration brands are making waves with innovative strategies and eye-catching designs. From challenging industry norms to embracing sustainable packaging, these brands are redefining the beverage market. Explore the social media tactics, unique formulations, and packaging designs that have propelled these challengers into the spotlight. Are these trends here to stay, or will the traditional giants make a splash? Discover the secrets behind the rise of hydration brands that are not just quenching thirst but leaving an indelible mark on the industry.
The Path to a Greener Future
Explore the profound shift towards sustainability in UK supermarkets, where green initiatives, recycling programs, and eco-conscious shopping practices are shaping a greener future. Learn how British retailers are pioneering change for a more environmentally responsible shopping experience.
