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It’s Simply Impossible

by Fred Richards | Feb 19, 2020

Vegetarianism or plant-based diets are commonplace these days: being a herbivore is no longer as challenging or stigmatizing as it used to be in Western society.

Outdoor Retailer Show: Leaders in Sustainability

by Gary Chiappetta | Feb 14, 2020

Every year there are many more manufacturers developing new initiatives and products to reduce the amount of plastic that ends up in our landfills, oceans, and streams.

The next time you are planning on launching a product as a gifting item, it is important to create a strategy, think about the giftee and the gifter, the opening experience, and ask yourself if your brand’s offering can be relevant, personalized, and able to produce a lasting impression.

‘Tis Always the Season

by Deb Fairchild | Feb 12, 2020

Growing up, our Christmas stockings were a treasure trove of candy, but what I anticipated most was the early LifeSavers Sweet Storybook.

Protected: Bands and Brands: How Technology Impacts Consumer Navigation

by Mike Mandarino | Feb 11, 2020

There is no excerpt because this is a protected post.

Better For You, Better For Us

by Paula Falavigna | Feb 6, 2020

What is unique about better-for-you products and the perceptions around them is that they have collapsed the distinctions between healthy diets and eco-friendly responsibility.

What’s Next for Grooming?

by Fred Richards | Feb 4, 2020

When it comes to the future, the brand that will truly disrupt the male grooming category is the one that will own these conversations and bolster the breadth and availability of information men are seeking-or don’t know they’re seeking- beyond the clichés of sex and sports.

Turning a New Leaf

by Sadaf Ferdowsi | Feb 3, 2020

As more and more states legalize cannabis, similar opportunities exist for the brands that want to sell the increasingly diverse range of cannabis products.

Dispatches from the Future of Food

by Gary Chiappetta | Jan 30, 2020

If there was a period of “Enlightenment” for food, it could be marked by the year 2020. Specialty food manufacturers are driving change so quickly that national CPGs are scrambling to keep up.

3 Ways Brands Fail Men… and How to Solve Them

by Sadaf Ferdowsi | Jan 29, 2020

The male grooming category is awash in a sea of sameness. Men recognize these products are intended for them, but what is less clear is the distinct benefit of one product over another.

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