Blog - The World Through Our Lens

STAYING IN TUNE

We believe it’s important to keep our fingers on the pulse of the industry; from emerging trends to government regulations and everything in between.
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Bootstrap Your Sneakers

Bootstrap Your Sneakers

With the growing breadth of variety, is there room for all these products to compete at shelf and in consumers’ minds? Can they all be successful? While consumers will never abandon their beloved brands, there is always room for small batch, “hand-crafted” niche products that consumers love to discover and share.

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Eating Your Own Dog Food

Eating Your Own Dog Food

While this may sound gross, dogfooding-or eating your own dog food-is a way for brands to use their own products and services in real-world situations and test for quality control or other issues. This mindset is vital to the success of challenger style startups.

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Why Your Story Isn’t Enough

Why Your Story Isn’t Enough

The theory of disruptive innovation posits that incumbent brands cannot (or choose not to) serve their entire market and instead focus on their most profitable consumers at the high-end, resulting in niche markets of underserved consumers.

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Keep it Fresh: CPG Innovation for Our Next Normal

Keep it Fresh: CPG Innovation for Our Next Normal

As consumers become more accustomed to a predominantly quarantined lifestyle, companies must solve new challenges to maintain their growth while attracting new consumers. Whether it’s embracing meals at home or reaching out to local grocers, CPG brands have a huge opportunity to continually shape and redefine their relevance for the future.

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Going Digital

Going Digital

Embracing empathetic communication is what allowed us to adapt so successfully. We felt secure in ourselves and our capabilities.

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