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Kaleidoscope | Brand Strategy, Packaging Design & Packaging Prototyping Agency | Chicago, IL
Five Ways Better-for-You Food Packaging is Changing Brand Desi

Five Ways Better-for-You Food Packaging is Changing Brand Desi

by Bart Laube | May 16, 2024 | CPG Trends, Inspiration, Packaging Design

CPG Design Trends Five Ways Better-for-You Food Packaging is Changing Brand Design Bart LaubeDesign Director May 16, 2024 Last year, we looked at five emerging trends in packaging design within the exploding better-for-you food and beverage category. We believed then,...
Pushing Brand Boundaries: Unconventional Substrates in Design

Pushing Brand Boundaries: Unconventional Substrates in Design

by Bart Laube | Aug 3, 2023 | CPG Trends, Inspiration, Packaging Design, Sustainability

CPG Trends Pushing Brand Boundaries Unconventional Substrates In Design Bart LaubeDesign Director August 3, 2023 When it comes to packaging, is anything more boring than a plastic tube? Plastic is a ubiquitous petroleum product (one consumers definitely have feelings...

Are Top Leaders Hurting Their Bottom Line?

by Bart Laube | Feb 4, 2019 | Brand Strategy, Packaging Design, Thought Leadership

Strategy Are Top Leaders Hurting Their Bottom Line? 7 Ways Leaders Hurt Their Brand Bart Laube, Design Director February 4, 2019 1. Generic Copycatting So an idea worked for someone else. Resist the temptation to pile on the bandwagon. Trying to build your brand on...

Recent Posts

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  • Packaging Design at the Speed of TikTok
  • From Pixels to Prototypes: The Role of Physical Design in a Digital Age
  • Connected Packaging and the Future of Brand Storytelling

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