CPG Trends Pushing Brand Boundaries: Unconventional Substrates in Design Bart Laube Design Director August 3, 2023 When it comes to packaging, is anything more boring than a plastic tube? Plastic is a ubiquitous petroleum product (one consumers definitely have...
Brand Strategy ARE TOP LEADERS HURTING THEIR BOTTOM LINE?7 Ways Leaders Hurt Their Brand Bart Laube, Design Director February 4, 2019 1. GENERIC COPYCATTING So an idea worked for someone else. Resist the temptation to pile on the bandwagon. Trying to build your brand...
