Brand Strategy & Packaging Design DOING MORE FARM THAN GOOD Dyfed “Fred” Richards CMO & Partner June 13, 2019 I was fortunate to grow up in an especially beautiful part of the world, North Wales. This clean, unspoiled region offers sweeping views...
Brand Strategy & Packaging Design IS THERE STRENGTH IN NUMBERS? Dyfed “Fred” Richards CMO & Partner June 13, 2019 We are surrounded by numbers. The visual examples are virtually limitless …road signs, watches, computers, cars, telephones and, yes,...
Brand Strategy & Packaging Design TIN FOR THE WIN Dyfed “Fred” Richards CMO & Partner June 13, 2019 I think we have all been tempted into buying that little tin box of mints, chewing gum or chocolates in the supermarket check-out line. These clever...
Guest Post HAIRY WHO? Margaret Carsello Chiappetta,Lecturer at the School of the Art Institute of Chicago December 20, 2018 In the mid 1960’s, Chicago was an incubator for an iconoclastic group of young artist collectively made up of six School of the Art Institute...
Inspiration THE MAGIC OF MOVIES: HOW GREAT FILMS INSPIRE GREAT DESIGN Fred Richards, Chief Creative Officer January 30, 2018 Every so often we have what we like to call “Movie Nights” at Kaleidoscope. It’s a time to put your feet up, mindlessly munch on some microwave...
CPG Trends SIX EXCITING TRENDS IN CONFECTIONERY AND SNACK PACKAGING FOR 2018 Kevin Kramer, Account Coordinator June 22, 2017 Staying on top of packaging trends can make or breaks the success of your next product launch. There’s no guarantee for what the future may...
