by Melissa Simmerman | Apr 17, 2026 | Color, Implementation, Material and Finish, Melissa Simmerman, Packaging Design, Prototyping, Realization
Packaging design on a screen can look beautiful. But too many times, it just doesn’t translate in real-world environments. The color that looked so rich in the digital environment becomes recessive next to the competition. The light, airy fonts turn illegible under...
by Melissa Simmerman | Apr 3, 2026 | Brand Strategy, CPG Trends, Innovation, Inspiration, Material and Finish, Packaging Design, Prototyping, Structural Design, Thought Leadership
Your Packaging Is Saying More Than You Think Consumers create and assign meaning to many things. As a brand, some of that is out of your control. Much of it isn’t. Consider the name “Corona” during the pandemic. Not controllable. But how the brand...
