Prototyping & Mock-Up THE MEDIUM IS THE MESSAGE Nicholas Carsello Business Development, Consumer Packaging & Innovation March 5, 2019 We process information differently based on the medium through which we consume content. The exact same information seen on a...
CPG Trends WHY NEW TECHNOLOGY AND BRAND DESIGN MUST BE A PACKAGE DEAL Jim Vondrasek, Business Development Manager, Consumer Packaging & Innovation February 6, 2018 Until December 2017 I would have been considered a member of a shrinking consumer segment: A...
PRODUCT & STRUCTURAL DESIGN WHY THE MAKER MOVEMENT IS IMPORTANT TO THE FUTURE OF BRANDING Audra Norvilas, Industrial Design Director March 22, 2017 Traditionally, creating a brand has been thought of in two dimensions; a unique name and logo is introduced to the...
Consumers are craving more authentic experiences from brands and it is our responsibility as designers, strategists and brand owners to produce more than just a great product or package. Today, brick and mortar stores are under an incredible amount of pressure to stay...
Henderson Nevada was the site for the recent Packaging Conference. Global economics, sustainable packaging, “Back To The Future,” health and wellness; these trends and more offered a thought-provoking line-up that will help us better serve our clients. Here are our...
Each Kaleidoscope project begins with a client proposal and a promise to deliver innovation. How we achieve the big “Ah Ha” is the nerve-wracking part. But I know from experience, if you’re not nervous; if you don’t have an explorer’s zeal for discovery and a...
