by Melissa Simmerman | Feb 25, 2026 | Innovation, Packaging Design, Prototyping, Structural Design, Sustainability, Thought Leadership
Why the Best CPG Innovation Teams Invest in Early Stage Product Prototyping The world is full of great product ideas. But even the best ones, the ones that have the potential to solve real consumer problems, stay stuck in “The Land of What Might’ve...
by Melissa Simmerman | Feb 18, 2026 | Packaging Design, Prototyping, Sales and Influencer Kits, Thought Leadership
Tradeshow Packaging Tips: How to Win Before You Even Arrive Tradeshows… 20,000 steps a day and that’s only half the hustle. We’re about to hit Natural Products Expo and it got us thinking: a successful tradeshow starts long before you reach the...
by Kaleidoscope Chicago | Jan 8, 2026 | Author, Brand Strategy, Kaleidoscope, Packaging Design, Prototyping, Structural Design, Thought Leadership
January 8, 2026 Most CPG brands treat packaging design and prototyping as two separate phases. You design first and then somewhere downstream you prototype. Files get handed off, a physical sample gets built, and everyone crosses their fingers that the original intent...
by Ali Noe | Jun 26, 2024 | CPG Trends, Innovation, Packaging Design, Prototyping, Realization, Thought Leadership
From Pixels to Prototypes: The Role of Physical Design in a Digital Age With the emergence of AI tools, the latest cultural shift has brought us more into a digital age than ever before. From working at home to streaming our media, the introductory experience...
by Melissa Simmerman | Apr 25, 2024 | Brand Strategy, Packaging Design, Prototyping, Sales and Influencer Kits
Influencer Kits, PR Boxes, and Sales Kits: The CPG Brand Tool You Should Be Using There are four buzzwords around Kaleidoscope these days: Sales and Influencer Kits. They aren’t new, but increasingly our client partners are asking for them, and for good reason....
by Nick Carsello | Aug 21, 2023 | CPG Trends, Inspiration, Packaging Design, Prototyping, Realization, Sustainability
Sustainability On Our Radar: Pioneering Sustainable Solutions in CPG Packaging Nicholas Carsello Sr. Account Manager – Realization August 24, 2023 As packaging experts, we’re deeply invested in what’s happening in and around our industry, from emerging brands to...
