by Melissa Simmerman | Jul 6, 2026 | Color, Implementation, Melissa Simmerman, Packaging Design, Prototyping
July 7, 2026 In the last year and a half, a longtime client completed a significant brand overhaul that is, in a word, beautiful. The language, the fonts, the imagery, the graphic assets, and the colors are all deserving of praise, and undeniably move the company in a...
by Melissa Simmerman | May 27, 2026 | Brand Strategy, Color, Conference Recap, CPG Trends, Innovation, Inspiration, Material and Finish, Melissa Simmerman, Packaging Design, Prototyping, Structural Design, Thought Leadership
May 28, 2026 We may have left Las Vegas, but the memories of the packaging at Sweets and Snacks Expo 2026 didn’t leave us. Here are the creative and innovative products, booths, and packaging stars that made us stop and take notice, even in a somewhat delirious...
by Melissa Simmerman | Apr 17, 2026 | Color, Implementation, Material and Finish, Melissa Simmerman, Packaging Design, Prototyping, Realization
April 17, 2026 Packaging design on a screen can look beautiful. But too many times, it just doesn’t translate in real-world environments. The color that looked so rich in the digital environment becomes recessive next to the competition. The light, airy fonts turn...
