Turning Negatives into Positives

Turning Negatives into Positives

Brand Strategy TURNING NEGATIVES INTO POSITIVES Keith Luckeroth Account Director April 7, 2021 The weather in Minneapolis has been extremely cooperative. Without it, I’m not sure how we would have made it through the year. As the sole person in Kaleidoscope’s...
Disinfecting Brand Behavior

Disinfecting Brand Behavior

Brand Strategy DISINFECTING BRAND BEHAVIOR Fred Richards CMO & Partner March 24, 2021 “Uncertain times call for extraordinary measures,” a deep-voiced fatherly figure intones as slow piano music plays. Stock images pan across the screen of families hugging each...
In Defense of Design When Assets Offend

In Defense of Design When Assets Offend

Brand Strategy IN DEFENSE OF DESIGN WHEN ASSETS OFFEND Fred Richards CMO & Partner Septemeber 16, 2020 Before the murder of George Floyd in Minneapolis and the wave of brand responses that followed, Land O’Lakes quietly and with little fanfare removed the Native...
Keeping it Clean

Keeping it Clean

Thought Leadership KEEPING IT CLEAN Keith Luckeroth Account Director July 23, 2020 Many Consumer Packaged Goods (CPG) companies and retailers are attempting to set goals and honor commitments to integrate eco-friendly solutions into their packaging and product design....