How Long Can You Scream?

How Long Can You Scream?

Brand Strategy HOW LONG CAN YOU SCREAM? Fred Richards CMO & Partner June 22, 2021 Standing out for being different is not as easy as it used to be. Once upon a time all a brand needed to do was attract attention to itself by pointing out the frailties of any given...
Eating Your Own Dog Food

Eating Your Own Dog Food

Thought Leadership EATING YOUR OWN DOG FOOD Nathan Dietz Senior Designer April 21, 2021 While this may sound gross, dogfooding-or eating your own dog food-is a way for brands to use their own products and services in real-world situations and test for quality control...
Why Your Story Isn’t Enough

Why Your Story Isn’t Enough

Brand Strategy WHY YOUR STORY ISN’T ENOUGH Sadaf Ferdowsi Junior Strategist & Copywriter April 14, 2021 It’s 2008. A relatively unknown state senator secures the nomination to become the first Black Commander-in-Chief of the United States. That same year,...
Turning Negatives into Positives

Turning Negatives into Positives

Brand Strategy TURNING NEGATIVES INTO POSITIVES Keith Luckeroth Account Director April 7, 2021 The weather in Minneapolis has been extremely cooperative. Without it, I’m not sure how we would have made it through the year. As the sole person in Kaleidoscope’s...
Disinfecting Brand Behavior

Disinfecting Brand Behavior

Brand Strategy DISINFECTING BRAND BEHAVIOR Fred Richards CMO & Partner March 24, 2021 “Uncertain times call for extraordinary measures,” a deep-voiced fatherly figure intones as slow piano music plays. Stock images pan across the screen of families hugging each...