From Pixels to Prototypes: The Role of Physical Design in a Digital Age

by Ali Noe | Jun 26, 2024 | CPG Trends, Innovation, Packaging Design, Prototyping, Realization, Thought Leadership

Prototyping From Pixels to Prototypes: The Role of Physical Design in a Digital Age Ali NoeSenior Model Maker July 15, 2024 With the emergence of AI tools, the latest cultural shift has brought us more into a digital age than ever before. From working at home to...

Connected Packaging and the Future of Brand Storytelling

by Melissa Simmerman | Jun 5, 2024 | Brand Strategy, Ecommerce, Innovation, Packaging Design

CPG Design Trends Connected Packaging and the Future of Brand Storytelling Melissa SimmermanDirector, Strategy June 5, 2024 Before the pandemic, marketers would often ask us: do people really use QR codes? It made sense when QR codes were relatively new and untested,...

Five Ways Better-for-You Food Packaging is Changing Brand Desi

by Bart Laube | May 16, 2024 | CPG Trends, Inspiration, Packaging Design

CPG Design Trends Five Ways Better-for-You Food Packaging is Changing Brand Design Bart LaubeDesign Director May 16, 2024 Last year, we looked at five emerging trends in packaging design within the exploding better-for-you food and beverage category. We believed then,...

The Experiential Branding Tool You’re Probably Missing

by Melissa Simmerman | Apr 25, 2024 | Brand Strategy, Packaging Design, Prototyping, Sales and Influencer Kits

Sales and Influencer Kits The Experiential Branding Tool You’re Probably Missing Melissa SimmermanDirector, Strategy April 25th, 2024 There are four buzzwords around Kaleidoscope these days: Sales and Influencer Kits. They aren’t new, but increasingly our client...

Foodservice Packaging: The Forgotten Frontier

by Melissa Simmerman | Mar 27, 2024 | CPG Trends, Packaging Design, Thought Leadership

CPG Trends Foodservice Packaging The Forgotten Frontier Melissa SimmermanDirector, Strategy March 28th, 2024 Recently, we met with the marketing team of a new food brand in a space that basically blew our minds: cultivated meat. It’s not plant-based—it comes from real...

Thirsting for Change

by Jennifer Garcia | Nov 28, 2023 | Brand Strategy, CPG Trends, Inspiration, Packaging Design, Thought Leadership

CPG Trends Thirsting For Change How Disruptive Brands are Shaping the Beverage Landscape of Tomorrow Jennifer GarciaDesign Director November 28, 2023 In the ’90s (bless them), the world saw a surge in the popularity of bottled water, with brands like Evian becoming...