CPG Trends Adapting To What’s Next The 3 changes to CPG Design David Ball Group Account Director May 16, 2022 The world of design and branding is one of never-ending changes, but that’s what keeps it so exciting and challenging…in a good way! Over my tenure, I...
Brand & Packaging Design From The Cave To The Cloud Deb Fairchild Associate Creative Director March 10, 2022 Design is an ever-evolving discipline with many facets—interior, industrial, commercial, fashion, and graphic to name a few. They are informed and feed off...
Packaging Design EPHEMERA The Graphic Responsibility of Good Design Fred Richards CMO & Partner February 7, 2022 Every career has at least one defining moment. For me, it was reading Graphis Ephemera. I was stunned! Not bound in the standard minimalistic black,...
Thought Leadership FINDING INSPIRATION AT HOME Devin Shepherd Graphic Designer February 16th, 2021 When we received word that we would need to work from home, I was concerned. So much of my work stemmed from my fellow designers in the Cincinnati office. The elevator...
Seasonal ‘TIS ALWAYS THE SEASON Deb Fairchild Design Director February 12, 2020 Growing up, our Christmas stockings were a treasure trove of candy, but what I anticipated the most was the yearly LifeSavers Sweet Storybook. TEN rolls of LifeSavers Cherry, Butter...
Brand Strategy WHAT’S NEXT FOR GROOMING? Fred Richards CMO & Partner February 4, 2020 Determining future trends for the male grooming category is easier said than done. I don’t own a crystal ball, and if things had gone like the television show “Tomorrow’s...
