by Melissa Simmerman | Jul 14, 2026 | Brand Strategy, CPG Trends, Ecommerce, Melissa Simmerman, Packaging Design, Prototyping, Sales and Influencer Kits, Structural Design, Thought Leadership
July 14, 2026 86% of consumers make a purchase influenced by a creator at least once a year. That’s a massive number of shoppers buying products solely based on the opinions of people on the internet, according to Sprout Social. But that is the reality of the...
by Melissa Simmerman | Jul 6, 2026 | Color, Implementation, Melissa Simmerman, Packaging Design, Prototyping
July 7, 2026 In the last year and a half, a longtime client completed a significant brand overhaul that is, in a word, beautiful. The language, the fonts, the imagery, the graphic assets, and the colors are all deserving of praise, and undeniably move the company in a...
by Melissa Simmerman | Jun 19, 2026 | AI, Brand Strategy, CPG Trends, Innovation, Melissa Simmerman, Packaging Design, Prototyping, Structural Design
June 23, 2026 Since the end of last year, one topic has come up again and again in our conversations with clients, partners, and colleagues alike. Innovation. From first-time founders to global CPGs, it’s on everyone’s minds. Not that it wasn’t before, but it feels...
by Melissa Simmerman | Jun 11, 2026 | Brand Strategy, CPG Trends, Inspiration, Melissa Simmerman, Packaging Design, Thought Leadership
June 11, 2026 Next month marks the convergence of two massive events for the United States: the 250th anniversary of our independence and games of the FIFA World Cup 2026™ happening right here in select cities (the World Cup technically starts this month, so please...
by Melissa Simmerman | May 27, 2026 | Brand Strategy, Color, Conference Recap, CPG Trends, Innovation, Inspiration, Material and Finish, Melissa Simmerman, Packaging Design, Prototyping, Structural Design, Thought Leadership
May 28, 2026 We may have left Las Vegas, but the memories of the packaging at Sweets and Snacks Expo 2026 didn’t leave us. Here are the creative and innovative products, booths, and packaging stars that made us stop and take notice, even in a somewhat delirious...
