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How To Make Better Strategic Decisions For Your Brand

How To Make Better Strategic Decisions For Your Brand

by Melissa Simmerman | Sep 6, 2023 | Brand Strategy, Inspiration, Packaging Design, Thought Leadership

Strategy How To Make Better Decisions For Your Brand Melissa Simmerman Director, Strategy September 6, 2023 Whenever we tell the story of our partnership with Fairlife—back when it was an emerging startup and before it was acquired by Coca-Cola—there is one anecdote...
The Environmentally Friendly Packaging Strategies Brands Can’t Ignore

The Environmentally Friendly Packaging Strategies Brands Can’t Ignore

by Melissa Simmerman | Jul 19, 2023 | Brand Strategy, CPG Trends, Inspiration, Packaging Design, Sustainability

Sustainability The Environmentally Friendly Packaging Strategies Brands Can’t Ignore Melissa Simmerman Director, Strategy July 20, 2023 Who else thinks it’s extraordinarily wasteful to open a single-use plastic bag, only to find more single-use plastic bags...
Standing Out on Shelf

Standing Out on Shelf

by Melissa Simmerman | Jun 20, 2023 | Brand Strategy, Packaging Design, Realization

Color Strategy Standing Out on Shelf how color strategy impacts packaging Melissa SimmermanDirector, Strategy June 13, 2023 Even those of us who work in CPG every day walk our store aisles mindlessly much of the time, our thoughts on a million other things. When...

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