by Tom Herbert | Oct 14, 2026 | Innovation, Material and Finish, Packaging Design, Prototyping, Structural Design, Thought Leadership, Tom Herbert
October 20, 2026 The deadline is always closer than it looks. In packaging prototyping, the calendar rarely cooperates. A film shoot gets moved up, a buyer presentation lands on next Tuesday, a prototype concept review gets added to Friday’s agenda, and a sales...
by Melissa Simmerman | Sep 17, 2026 | Color, Implementation, Innovation, Material and Finish, Melissa Simmerman, Packaging Design, Prototyping, Thought Leadership
September 22, 2026 When it comes to CPG packaging, intention matters —and there are two kinds that have to survive the leap from concept to shelf. Structural intent is how we want a package to function during use. Graphic intent relates to what we want consumers to...
by Melissa Simmerman | Aug 7, 2026 | Color, Innovation, Material and Finish, Melissa Simmerman, Packaging Design, Prototyping, Structural Design, Thought Leadership
August 11, 2026 “The prototypes you created for us for our research in the spring were extremely well received and we’re moving forward quickly to actually develop several of the products that came out of the research. Prototyping for the win!” This is the...
by Melissa Simmerman | Jun 19, 2026 | AI, Brand Strategy, CPG Trends, Innovation, Melissa Simmerman, Packaging Design, Prototyping, Structural Design
June 23, 2026 Since the end of last year, one topic has come up again and again in our conversations with clients, partners, and colleagues alike. Innovation. From first-time founders to global CPGs, it’s on everyone’s minds. Not that it wasn’t before, but it feels...
by Melissa Simmerman | May 27, 2026 | Brand Strategy, Color, Conference Recap, CPG Trends, Innovation, Inspiration, Material and Finish, Melissa Simmerman, Packaging Design, Prototyping, Structural Design, Thought Leadership
May 28, 2026 We may have left Las Vegas, but the memories of the packaging at Sweets and Snacks Expo 2026 didn’t leave us. Here are the creative and innovative products, booths, and packaging stars that made us stop and take notice, even in a somewhat delirious...
by Melissa Simmerman | May 7, 2026 | Brand Strategy, Industrial Design, Innovation, Material and Finish, Melissa Simmerman, Packaging Design, Structural Design, Thought Leadership
May 12, 2026 It genuinely seems like every category is crowded these days. Even baking staples and household paper products are being reinvented and disrupted, but a few categories in particular have been exploding: condiments, water, supplements, better-for-you...
