PRODUCT & STRUCTURAL DESIGN WHY THE MAKER MOVEMENT IS IMPORTANT TO THE FUTURE OF BRANDING Audra Norvilas, Industrial Design Director March 22, 2017 Traditionally, creating a brand has been thought of in two dimensions; a unique name and logo is introduced to the...
Consumers are craving more authentic experiences from brands and it is our responsibility as designers, strategists and brand owners to produce more than just a great product or package. Today, brick and mortar stores are under an incredible amount of pressure to stay...
Henderson Nevada was the site for the recent Packaging Conference. Global economics, sustainable packaging, “Back To The Future,” health and wellness; these trends and more offered a thought-provoking line-up that will help us better serve our clients. Here are our...
There are many opportunities for the design industry to play a bigger part in product sustainability. Case in point: Many of the technological advancements in sustainable packaging suffer from issues that could be tackled through partnership with strong design...
IT’S ALL IN THE BOX For Millennials, living in a dorm room or that tiny first apartment post college comes with a big challenge—storage. With a core competency in corrugated products, Fellowes recruited Kaleidoscope to design a product line and brand that would...
SustPack2015, a sustainable packaging conference, put on by Smithers Pira and the Sustainable Packaging Coalition was held last week in Orlando, Florida. Bryan Shova, Industrial Design Director at Kaleidoscope, was asked to speak about the considerations of brand...
