by Melissa Simmerman | May 7, 2026 | Brand Strategy, Industrial Design, Innovation, Material and Finish, Melissa Simmerman, Packaging Design, Structural Design, Thought Leadership
May 12, 2026 It genuinely seems like every category is crowded these days. Even baking staples and household paper products are being reinvented and disrupted, but a few categories in particular have been exploding: condiments, water, supplements, better-for-you...
by Audra Norvillas | Mar 22, 2017 | Industrial Design, Prototyping, Realization
PRODUCT & STRUCTURAL DESIGN WHY THE MAKER MOVEMENT IS IMPORTANT TO THE FUTURE OF BRANDING Audra Norvilas, Industrial Design Director March 22, 2017 Traditionally, creating a brand has been thought of in two dimensions; a unique name and logo is introduced to the...
by Kaleidoscope Chicago | Apr 14, 2016 | Brand Strategy, CPG Trends, Industrial Design, Innovation, Packaging Design, Prototyping, Realization, Sustainability, Thought Leadership
Realization The Priceless Return on Prototyping Kaleidoscope March 11, 2018 Consumers are craving more authentic experiences from brands and it is our responsibility as designers, strategists and brand owners to produce more than just a great product or package....
by Bryan Shova | Feb 18, 2016 | CPG Trends, Industrial Design, Innovation, Packaging Design, Prototyping, Sustainability
Henderson Nevada was the site for the recent Packaging Conference. Global economics, sustainable packaging, “Back To The Future,” health and wellness; these trends and more offered a thought-provoking line-up that will help us better serve our clients. Here are our...
by Bryan Shova | Jan 4, 2016 | CPG Trends, Industrial Design, Packaging Design
There are many opportunities for the design industry to play a bigger part in product sustainability. Case in point: Many of the technological advancements in sustainable packaging suffer from issues that could be tackled through partnership with strong design...
by Kaleidoscope Chicago | Apr 9, 2015 | CPG Trends, Industrial Design, Packaging Design, Uncategorized
Our Capabilities Prototyping With some of the most comprehensive capabilities in the country, our prototyping team leads the industry in brand packaging support services. From proof of concept through execution at shelf, we work collaboratively with our clients and...
