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WHY THE MAKER MOVEMENT IS IMPORTANT TO THE FUTURE OF BRANDING

WHY THE MAKER MOVEMENT IS IMPORTANT TO THE FUTURE OF BRANDING

by Audra Norvilas | Mar 22, 2017 | Industrial Design, Prototyping, Realization

PRODUCT & STRUCTURAL DESIGN WHY THE MAKER MOVEMENT IS IMPORTANT TO THE FUTURE OF BRANDING Audra Norvilas, Industrial Design Director March 22, 2017 Traditionally, creating a brand has been thought of in two dimensions; a unique name and logo is introduced to the...

The Priceless Return On Prototyping

by Kaleidoscope | Apr 14, 2016 | Brand Strategy, CPG Trends, Industrial Design, Innovation, Packaging Design, Prototyping, Realization, Sustainability, Thought Leadership

Realization The Priceless Return on Prototyping Kaleidoscope March 11, 2018 Consumers are craving more authentic experiences from brands and it is our responsibility as designers, strategists and brand owners to produce more than just a great product or package....

THE 2016 PACKAGING CONFERENCE: 6 KEY TAKEAWAYS

by Bryan Shova | Feb 18, 2016 | CPG Trends, Industrial Design, Innovation, Packaging Design, Prototyping, Sustainability

Henderson Nevada was the site for the recent Packaging Conference. Global economics, sustainable packaging, “Back To The Future,” health and wellness; these trends and more offered a thought-provoking line-up that will help us better serve our clients. Here are our...

Sustainable Packaging: A Holistic, Collaborative Design Challenge

by Bryan Shova | Jan 4, 2016 | CPG Trends, Industrial Design, Packaging Design

There are many opportunities for the design industry to play a bigger part in product sustainability. Case in point: Many of the technological advancements in sustainable packaging suffer from issues that could be tackled through partnership with strong design...

Featured Case: Fellowes

by Kaleidoscope | Apr 24, 2015 | Identity, Industrial Design, Packaging Design

IT’S ALL IN THE BOX For Millennials, living in a dorm room or that tiny first apartment post college comes with a big challenge—storage. With a core competency in corrugated products, Fellowes recruited Kaleidoscope to design a product line and brand that would...

Sustainable Packaging Design: 3 Things You Need to Know

by Kaleidoscope | Apr 9, 2015 | CPG Trends, Industrial Design, Packaging Design, Uncategorized

SustPack2015, a sustainable packaging conference, put on by Smithers Pira and the Sustainable Packaging Coalition was held last week in Orlando, Florida. Bryan Shova, Industrial Design Director at Kaleidoscope, was asked to speak about the considerations of brand...
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