About Kaleidoscope

Gary founded Kaleidoscope in 1995 with a vision to build an agency that champions creativity, craft, and genuine human connection. Over three decades, he grew Kaleidoscope into one of the most respected CPG packaging design and prototyping agencies in the country, creating opportunities for artisans and delivering meaningful results for some of the world’s most recognized brands.

Gary’s greatest professional achievement may be what he built beyond the work itself — a culture where people feel invested, clients feel valued, and creativity is treated as both an art and a discipline. He has always believed that the science of running a business and the art of growing a creative culture are not in tension, but inseparable.

Having successfully transitioned day-to-day leadership to a talented team, Gary now serves as Founder and Chairman, providing strategic guidance, lending his long-standing client relationships, and ensuring Kaleidoscope remains true to the values and vision that have defined it from the beginning.

Bert has spent more than 35 years building Kaleidoscope into one of the most trusted CPG packaging design and prototyping agencies in the country. As Co-Founder and Managing Partner, Bert brings deep expertise in operations, production, and strategic business management, ensuring that every engagement runs with the precision and accountability that complex packaging programs demand.

Bert’s leadership is defined by partnership. He believes that great work happens when the right people are aligned from the start, and he has spent his career building the kind of client relationships that last decades. His oversight ensures that every component of a project, from structural packaging and prototyping to graphics and final production, comes together as a cohesive, brand-driven result.

Over the course of his career, Bert has partnered with some of the world’s most recognized brands including Mars, Coca-Cola, Unilever, MolsonCoors, Leo Burnett, and E&J Gallo Winery.

Maria brings more than 25 years of experience in brand strategy, packaging development, and hands-on brand building to her role as President of Kaleidoscope. As the agency’s operational and organizational leader, Maria ensures that every discipline — design, prototyping, client services, finance, and HR — works in alignment to deliver exceptional results and support the agency’s long-term growth.

Maria is a proven builder of high-performing teams. Her ability to develop effective sales methodologies, foster clear communication, and solve complex organizational challenges has made her a driving force behind Kaleidoscope’s culture and commercial success. She leads with both strategic clarity and genuine care for the people around her, embodying the servant leadership philosophy that defines how Kaleidoscope operates at every level.

Her diverse background across brand and packaging gives her a rare perspective that inspires innovation, strengthens client relationships, and positions Kaleidoscope for what comes next.

Melissa brings more than 20 years of experience in brand strategy and communications to every client engagement. As Sr. Director of Growth & Strategy, Melissa serves as a dedicated brand steward, aligning creative decisions with the broader strategic and organizational objectives of the brands she works with.

Melissa’s approach is rooted in the consumer. She prioritizes the desired consumer experience at every stage of the process, ensuring that packaging not only captures attention at shelf but forms a genuine emotional connection with the people who matter most. Her ability to translate consumer insight into strategic creative direction has become one of Kaleidoscope’s most valuable assets.

Beyond client work, Melissa leads Kaleidoscope’s thought leadership and content efforts, bringing the agency’s perspective on CPG innovation, packaging design, and brand strategy to a broader industry audience.

Tom is the driving force behind Kaleidoscope’s in-house prototyping studio where packaging concepts become physical reality. With nearly 20 years of experience in industrial technology, structural die creation, and final prototype assembly, Tom brings a rare combination of technical mastery and creative problem-solving to every project he touches.

Tom is passionate about pushing the boundaries of what structural prototyping can achieve, helping brands visualize ideas with precision, craft, and impact. Whether the deliverable is a retail-ready sales sample, a hero packaging piece for a national broadcast campaign, or a complex structural prove-out, Tom and his team bring the same level of care and exactness to every build.

Over the course of his career, Tom has collaborated with some of the most recognized brands and agencies in the world, including Mars, McDonald’s, Hershey, Leo Burnett, Microsoft, and PepsiCo.

Colin leads marketing strategy at Kaleidoscope with more than a decade of experience in content development, lead generation, and sales enablement. In his role, Colin is responsible for how Kaleidoscope shows up in the market, spanning brand awareness, SEO, CRM, and new client acquisition.

Colin operates equally well at the strategic level and in the details. He brings a systems mindset and a bias toward action to every initiative, connecting growth, brand, and innovation efforts across the agency with clarity and purpose.

What drives him is a genuine passion for growing brands and a belief that the best marketing connects strategy, creativity, and craft in equal measure.

Anna is the creative force behind Kaleidoscope’s design vision. As Executive Creative Director, Anna brings more than two decades of experience shaping standout CPG brands, and an unwavering commitment to the kind of bold, purposeful creative work that performs as well as it looks.

Anna leads with both vision and generosity. She is deeply invested in building vibrant creative teams and fostering a culture where mentorship, collaboration, and creative courage are part of how the work gets done every day. She partners closely across every engagement, guiding project development, elevating creative output, and continuously raising the standard for what Kaleidoscope’s design can achieve.

Her leadership makes ambitious thinking feel attainable, and her strategic clarity ensures it translates into work that moves brands forward.

With a career dedicated to branding and packaging design, Karli brings deep category range and a wealth of creative knowledge to the Kaleidoscope team. She leads creative solutions from concept through production, developing thoughtful, diverse work while ensuring every project stays true to its strategic intent.

Karli thrives on storytelling. Whether she’s presenting work to clients, art directing photography, or building the visual language for a new brand system, she brings energy, clarity, and a genuine love of the craft to every interaction. She leads her team with the same enthusiasm she brings to the work itself, fostering strong client relationships while keeping projects organized and moving forward across multiple partners and disciplines.

Her ability to balance big-picture creative vision with hands-on project leadership makes her a driving force behind Kaleidoscope’s creative output, and a trusted partner to clients and teammates alike.

Chris brings more than 17 years of experience in branding and packaging across a diverse range of CPG categories. As Group Account Director, Chris serves as the connective tissue between strategy and creativity, ensuring that every engagement is grounded in brand insight and executed with the precision and craft that clients expect.

Chris is known for his brand acumen, his commitment to best practices, and his ability to drive breakthrough work that resonates with both clients and consumers. He is passionate about building strong client relationships and creating the conditions for great work to happen consistently, not just occasionally.

His career spans some of the most respected names in consumer goods, including The J.M. Smucker Company, PepsiCo, Colgate-Palmolive, Wells Enterprises, Henkel Corporation, and PetSmart.

Eva ensures that what gets designed is what gets built. As Sr. Design Implementation and Production Manager, Eva leads the team responsible for translating creative vision into flawless production-ready files, managing every detail from design adaptation through final artwork with precision and care.

With more than 18 years of industry experience, Eva has contributed to an exceptionally broad range of brands, from emerging startups to global Fortune 500 companies. Her depth of knowledge across national and private label packaging gives her team the versatility to meet clients wherever they are and deliver with consistency at every scale.

Her client experience includes Mars, McCain Foods, Unilever, Coca-Cola, and Conagra Brands.

Ryan provides the financial leadership and operational structure that enables the team to do exceptional work. With more than 10 years of experience across budgeting, forecasting, and financial operations, he brings the clarity and strategic insight that informs Leadership Team decisions and helps the agency stay focused on long-term growth.

Known for his attention to detail and ability to anticipate challenges before they arise, Ryan takes a steady, solutions-focused approach to every part of his role. His oversight spans both finance and HR, giving him a broad view of the organization and a clear understanding of what it takes to keep a creative agency operating at its best.

What makes Ryan’s perspective distinct is where he started. Before moving into finance, he earned a degree in Graphic Design and Communications before going on to complete an MBA. That background gives him a genuine appreciation for the work Kaleidoscope produces and a rare ability to bridge the operational and creative sides of the business.

Jack’s passion for people and commitment to employee growth help foster a collaborative, supportive culture at Kaleidoscope. As our Human Resources Specialist, he partners with employees and leaders across the organization to ensure every team member has the resources, guidance, and opportunities needed to succeed. From onboarding and career development to training, performance management, and employee engagement, Jack is dedicated to helping individuals grow while supporting the company’s continued success.

His approach to leadership is shaped by genuine investment in the people around him, something that’s reflected in how he shows up for the team every day.

Jack is a trusted resource for employees across Kaleidoscope, whether it’s career guidance, professional development, or simply someone to connect with. His approachable style and commitment to continuous growth make him a driving force behind Kaleidoscope’s culture.