by Melissa Simmerman | Aug 7, 2026 | Color, Innovation, Material and Finish, Melissa Simmerman, Packaging Design, Prototyping, Structural Design, Thought Leadership
August 11, 2026 “The prototypes you created for us for our research in the spring were extremely well received and we’re moving forward quickly to actually develop several of the products that came out of the research. Prototyping for the win!” This is the...
by Melissa Simmerman | Jul 14, 2026 | Brand Strategy, CPG Trends, Ecommerce, Melissa Simmerman, Packaging Design, Prototyping, Sales and Influencer Kits, Structural Design, Thought Leadership
July 14, 2026 86% of consumers make a purchase influenced by a creator at least once a year. That’s a massive number of shoppers buying products solely based on the opinions of people on the internet, according to Sprout Social. But that is the reality of the...
by Melissa Simmerman | Jun 11, 2026 | Brand Strategy, CPG Trends, Inspiration, Melissa Simmerman, Packaging Design, Thought Leadership
June 11, 2026 Next month marks the convergence of two massive events for the United States: the 250th anniversary of our independence and games of the FIFA World Cup 2026™ happening right here in select cities (the World Cup technically starts this month, so please...
by Melissa Simmerman | May 27, 2026 | Brand Strategy, Color, Conference Recap, CPG Trends, Innovation, Inspiration, Material and Finish, Melissa Simmerman, Packaging Design, Prototyping, Structural Design, Thought Leadership
May 28, 2026 We may have left Las Vegas, but the memories of the packaging at Sweets and Snacks Expo 2026 didn’t leave us. Here are the creative and innovative products, booths, and packaging stars that made us stop and take notice, even in a somewhat delirious...
by Melissa Simmerman | May 7, 2026 | Brand Strategy, Industrial Design, Innovation, Material and Finish, Melissa Simmerman, Packaging Design, Structural Design, Thought Leadership
May 12, 2026 It genuinely seems like every category is crowded these days. Even baking staples and household paper products are being reinvented and disrupted, but a few categories in particular have been exploding: condiments, water, supplements, better-for-you...
by Melissa Simmerman | Apr 3, 2026 | Brand Strategy, CPG Trends, Innovation, Inspiration, Material and Finish, Packaging Design, Prototyping, Structural Design, Thought Leadership
Your Packaging Is Saying More Than You Think Consumers create and assign meaning to many things. As a brand, some of that is out of your control. Much of it isn’t. Consider the name “Corona” during the pandemic. Not controllable. But how the brand...
