Thought Leadership FOUNDATION OF SUCCESS Sophia Arconti Account Director May 26, 2021 Most categories, at some point in time, have been impacted and influenced by consumers’ changing interests or needs. The 1990s, for example, ushered in more widespread concern on the...
Thought Leadership BOOTSTRAP YOUR SNEAKERS Gary Chiappetta CEO & Partner May 20, 2021 Next time you are in a store, lift your gaze from your grocery list and take a closer look at the sheer number of CPG products in the aisles and endcaps. It’s a sea of items in...
Thought Leadership MOMENT OF TRUTH Liz Reese Creative Director February 24, 2021 Firstly, if you are reading this article I hope you and your loved ones are safe and well. We are truly navigating new surroundings as Covid-19 transforms and reshapes chores, hobbies,...
Thought Leadership FINDING INSPIRATION AT HOME Devin Shepherd Graphic Designer February 16th, 2021 When we received word that we would need to work from home, I was concerned. So much of my work stemmed from my fellow designers in the Cincinnati office. The elevator...
Thought Leadership STUCK! 6 HACKS TO STRENGTHEN YOUR WRITING Sadaf Ferdowsi Junior Strategist & Copywriter December 2, 2020 As if suddenly working from home while fearing a global health crisis wasn’t enough, nearly a third of the nation’s workforce began...
Thought Leadership WORKING FROM HOME AND THE IMPORTANCE OF PROTOTYPING Gary Chiappetta CEO & Partner October 29, 2020 According to a recent article by Adam Gorlick from the Stanford Institute for Economic Policy, 42% of the US labor force in our country is working...
