by Tom Herbert | Oct 14, 2026 | Innovation, Material and Finish, Packaging Design, Prototyping, Structural Design, Thought Leadership, Tom Herbert
October 20, 2026 The deadline is always closer than it looks. In packaging prototyping, the calendar rarely cooperates. A film shoot gets moved up, a buyer presentation lands on next Tuesday, a prototype concept review gets added to Friday’s agenda, and a sales...
by Melissa Simmerman | Oct 5, 2026 | Color, Material and Finish, Melissa Simmerman, Packaging Design, Prototyping, Thought Leadership
October 6, 2026 There’s a moment in almost every CPG packaging design and development project where the question of whether to use digital renders or packaging prototypes for validation comes up. The answer is that it’s not an either/or equation — they do...
by Maria Berry | Sep 23, 2026 | Maria Berry, Packaging Design, Thought Leadership
September 29, 2026 Some of the best work we do is often the work our clients never see. Not the final deliverable, that’s the part they hired us for. What they don’t see is everything that happens to make sure it’s right before it reaches them. A...
by Melissa Simmerman | Sep 17, 2026 | Color, Implementation, Innovation, Material and Finish, Melissa Simmerman, Packaging Design, Prototyping, Thought Leadership
September 22, 2026 When it comes to CPG packaging, intention matters —and there are two kinds that have to survive the leap from concept to shelf. Structural intent is how we want a package to function during use. Graphic intent relates to what we want consumers to...
by Jack Reddington | Sep 14, 2026 | Culture, Jack Reddington, Thought Leadership
September 15, 2026 There is a direct line between how an agency treats its people and the quality of work it produces for clients. A people-first culture isn’t a benefit program or a values statement. It’s the foundation that determines whether the best thinking makes...
by Melissa Simmerman | Aug 21, 2026 | Brand Strategy, Melissa Simmerman, Packaging Design, Prototyping, Thought Leadership
August 25, 2026 Packaging redesign discourse has gotten a little ~heated~ lately. While there may be plenty to debate about certain redesigns, there’s a bigger conversation worth having: what actually makes a packaging redesign successful? The DIELINE recently...
