Strategy Launching a Brand 4 Winning Strategies for CPG Start-Ups Phil Soutar Sr. Account Manager September 19, 2023 At Kaleidoscope, we’ve worked to bring the stories, identities, and design language of many start-up CPG brands to life, including better-for-you...
Strategy How To Make Better Decisions For Your Brand Melissa Simmerman Director, Strategy September 6, 2023 Whenever we tell the story of our partnership with Fairlife—back when it was an emerging startup and before it was acquired by Coca-Cola—there is one anecdote...
Thought Leadership QUIET! Leading for Introverts Blythe Untch Sr. Designer January 26, 2022 2020 and 2021 were the years of the introvert. And if you weren’t an introvert before, maybe you became one: Staying inside and working remotely has pushed all of us introverts...
Thought Leadership FOUNDATION OF SUCCESS Sophia Arconti Account Director May 26, 2021 Most categories, at some point in time, have been impacted and influenced by consumers’ changing interests or needs. The 1990s, for example, ushered in more widespread concern on the...
Thought Leadership BOOTSTRAP YOUR SNEAKERS Gary Chiappetta CEO & Partner May 20, 2021 Next time you are in a store, lift your gaze from your grocery list and take a closer look at the sheer number of CPG products in the aisles and endcaps. It’s a sea of items in...
Thought Leadership MOMENT OF TRUTH Liz Reese Creative Director February 24, 2021 Firstly, if you are reading this article I hope you and your loved ones are safe and well. We are truly navigating new surroundings as Covid-19 transforms and reshapes chores, hobbies,...
