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The Medium Is The Message

The Medium Is The Message

by Nicholas Carsello | Mar 5, 2019 | Digital Imaging, Prototyping, Realization, Retail, Thought Leadership

Prototyping & Mock-Up THE MEDIUM IS THE MESSAGE Nicholas Carsello Business Development, Consumer Packaging & Innovation March 5, 2019 We process information differently based on the medium through which we consume content. The exact same information seen on a...
The Power of First Impressions

The Power of First Impressions

by Kristin Breen | Jan 31, 2019 | Digital Imaging, Packaging Design, Retail, Thought Leadership

Digital Imaging THE POWER OF FIRST IMPRESSIONS:The Importance of Imagery in Package Design Kristin Breen, Director of Digital Imaging Operations January 31, 2019 Package design is all about visual, on-shelf impact. Whether that impact stems from product recognition,...

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