by Nick Carsello | Mar 5, 2019 | Digital Imaging, Prototyping, Realization, Retail, Thought Leadership
Prototyping & Mock-Up THE MEDIUM IS THE MESSAGE Nicholas Carsello Business Development, Consumer Packaging & Innovation March 5, 2019 We process information differently based on the medium through which we consume content. The exact same information seen on a...
by Gary Chiappetta | Feb 19, 2019 | Brand Strategy, Conference Recap, CPG Trends, Packaging Design, Retail, Thought Leadership
Conference Recap WHEN ATTENDEES BECOME BELIEVERS Gary ChiappettaCEO & Partner February 19, 2019 As we are nearing the end of the ski season, manufactures are showcasing next seasons products at the bi-annual Outdoor Retailer Show. I had the pleasure of attending...
by Kaleidoscope Chicago | Feb 5, 2019 | Government, Guest Posts, Retail, Thought Leadership
Guest Post LOST IN TRANSLATION How The Technicalities of One Word Undercuts U.S. FTZ’s E-Commerce Fulfillment Operations Megan Costello,Director of Trade Policy & Legislative Affairs,Sorini, Samet & Associates LLC February 5, 2019 In an ongoing series,...
by Kristin Breen | Jan 31, 2019 | Digital Imaging, Packaging Design, Retail, Thought Leadership
Digital Imaging THE POWER OF FIRST IMPRESSIONS:The Importance of Imagery in Package Design Kristin Breen, Director of Digital Imaging Operations January 31, 2019 Package design is all about visual, on-shelf impact. Whether that impact stems from product recognition,...
by Anna Coffou | May 12, 2017 | Brand Strategy, Packaging Design, Retail
Retail CAN YOU DESIGN FOR RETAIL WITHOUT COMPROMISING YOUR BRAND? Anna Coffou, Sr. Account Manager May 12, 2017 Here’s a scenario: you’ve gone through a redesign that you’ve put your blood, sweat and tears into (and so has your agency). You’ve been thinking about...
