STAYING IN TUNE
We believe it’s important to keep our fingers on the pulse of the industry; from emerging trends to government regulations and everything in between.
Hungry for more? Get in touch.
On behalf of the partners here at Kaleidoscope we want to share our business community plan to adapt to the COVID-19 pandemic.
Similar to how finding music has changed, shopping for consumer packaged goods has also been impacted by the digital age.
Vegetarianism or plant-based diets are commonplace these days: being a herbivore is no longer as challenging or stigmatizing as it used to be in Western society.
Every year there are many more manufacturers developing new initiatives and products to reduce the amount of plastic that ends up in our landfills, oceans, and streams.
The next time you are planning on launching a product as a gifting item, it is important to create a strategy, think about the giftee and the gifter, the opening experience, and ask yourself if your brand’s offering can be relevant, personalized, and able to produce a lasting impression.
Growing up, our Christmas stockings were a treasure trove of candy, but what I anticipated most was the early LifeSavers Sweet Storybook.
What is unique about better-for-you products and the perceptions around them is that they have collapsed the distinctions between healthy diets and eco-friendly responsibility.
When it comes to the future, the brand that will truly disrupt the male grooming category is the one that will own these conversations and bolster the breadth and availability of information men are seeking-or don’t know they’re seeking- beyond the clichés of sex and sports.
As more and more states legalize cannabis, similar opportunities exist for the brands that want to sell the increasingly diverse range of cannabis products.
If there was a period of “Enlightenment” for food, it could be marked by the year 2020. Specialty food manufacturers are driving change so quickly that national CPGs are scrambling to keep up.