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We believe it’s important to keep our fingers on the pulse of the industry; from emerging trends to government regulations and everything in between.
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In Defense of Design When Assets Offend

by Fred Richards | Sep 16, 2020

As designers, we should be embracing the changing consumer mindset and lead. With an understanding of strategic design principles, design history, storytelling and grounded marketing, we can support our clients with enacting meaningful change.

How Action-Centric Design Can Improve Client-Agency Relationships

by Gary Chiappetta | Sep 2, 2020

The future of the agency-client relationship is more about creating an action-centric working partnership that starts with rethinking the brief and incorporating co-creation in design work.

Back to School in the Time of Covid-19

by Sophia Arconti | Aug 27, 2020

This year, many parents across the country are finding themselves with the hardest back to school decision: Do we actually send our children physically back to the classrooms?

Adulting in the 21st Century

by Mike Mandarino | Aug 13, 2020

A relatively new term, “adulting” is used to describe those mundane-but-necessary tasks we must accomplish.

More Than Just Water

by Nathan Dietz | Jul 21, 2020

As attitudes toward health and sustainability continue to evolve, brand strategies and product designs for hydration bottles have also heated up in the last several years.

Keeping it Clean

by Keith Luckeroth | Jul 21, 2020

Many Consumer Packaged Goods (CPG) companies and retailers are attempting to set goals and honor commitments to integrate eco-friendly solutions into their packaging and product design.

Updates: You Have Needs. We Can Help

by Gary Chiappetta | Jun 19, 2020

For the past four months, our strategy, design and realization staff have been able to respond our clients’ needs utilizing a hybrid model of onsite and remote teams. As we move into the next phase of readiness, we want to share updates to our business community plan to adapt to COVID-19.

You Have Needs. We Can Help.

by Gary Chiappetta | Mar 13, 2020

On behalf of the partners here at Kaleidoscope we want to share our business community plan to adapt to the COVID-19 pandemic.

Bands and Brands: How Technology Impacts Consumer Navigation

by Mike Mandarino | Mar 3, 2020

Similar to how finding music has changed, shopping for consumer packaged goods has also been impacted by the digital age.

It’s Simply Impossible

by Fred Richards | Feb 19, 2020

Vegetarianism or plant-based diets are commonplace these days: being a herbivore is no longer as challenging or stigmatizing as it used to be in Western society.