STAYING IN TUNE
We believe it’s important to keep our fingers on the pulse of the industry; from emerging trends to government regulations and everything in between.
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As designers, we should be embracing the changing consumer mindset and lead. With an understanding of strategic design principles, design history, storytelling and grounded marketing, we can support our clients with enacting meaningful change.
The future of the agency-client relationship is more about creating an action-centric working partnership that starts with rethinking the brief and incorporating co-creation in design work.
This year, many parents across the country are finding themselves with the hardest back to school decision: Do we actually send our children physically back to the classrooms?
A relatively new term, “adulting” is used to describe those mundane-but-necessary tasks we must accomplish.
As attitudes toward health and sustainability continue to evolve, brand strategies and product designs for hydration bottles have also heated up in the last several years.
Many Consumer Packaged Goods (CPG) companies and retailers are attempting to set goals and honor commitments to integrate eco-friendly solutions into their packaging and product design.
For the past four months, our strategy, design and realization staff have been able to respond our clients’ needs utilizing a hybrid model of onsite and remote teams. As we move into the next phase of readiness, we want to share updates to our business community plan to adapt to COVID-19.
On behalf of the partners here at Kaleidoscope we want to share our business community plan to adapt to the COVID-19 pandemic.
Similar to how finding music has changed, shopping for consumer packaged goods has also been impacted by the digital age.
Vegetarianism or plant-based diets are commonplace these days: being a herbivore is no longer as challenging or stigmatizing as it used to be in Western society.