STAYING IN TUNE
We believe it’s important to keep our fingers on the pulse of the industry; from emerging trends to government regulations and everything in between.
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We, as leaders, are faced with very tough questions. Will we act first for ourselves or others, will we rise to the challenge or shrink from it? Just as importantly, will we focus on the chaos or the calm?
In light of recent changes, there are rich opportunities for both brands we are not so familiar with and our go-to love brands alike.
When we found out we were working from home, I was concerned. The office was what made me a stronger creative. Sketches and retro packaging stapled to the walls, co-workers teaching me design tricks, and other inspirational interruptions seemed to help guide my work. How would I recreate this creative environment at home?
As if suddenly working from home while fearing a global health crisis wasn’t enough, nearly a third of the nation’s workforce began experiencing an added stress: writing, and writing more often, and writing for occasions unusual for them.
As the work-from-home culture of our industry evolves, so does our need to better communicate design thinking and design intent beyond beyond sharing computer-generated image.
As the ways we live continue to evolve, our approach to organizing and filling our homes have been subject to change as well.
As designers, we should be embracing the changing consumer mindset and lead. With an understanding of strategic design principles, design history, storytelling and grounded marketing, we can support our clients with enacting meaningful change.
The future of the agency-client relationship is more about creating an action-centric working partnership that starts with rethinking the brief and incorporating co-creation in design work.
This year, many parents across the country are finding themselves with the hardest back to school decision: Do we actually send our children physically back to the classrooms?
A relatively new term, “adulting” is used to describe those mundane-but-necessary tasks we must accomplish.