by Kaleidoscope Chicago | Jun 4, 2025
Marinela Expanding horizons.Staying true to tradition. To grow its presence in the U.S. market, Marinela set out to reach a broader audience without alienating its loyal Hispanic fanbase or losing the brand’s iconic heritage. That meant evolving its packaging system...
by Kaleidoscope Chicago | Dec 20, 2023
Radio Flyer Revitalizing A Heritage Brand As a partner with Radio Flyer for over 10 years, Kaleidoscope worked to capture the essence of what was unique to the brand: the memories and emotion of what it meant to ride in a wagon being pulled by a parent or grandparent....
by Kaleidoscope Chicago | Dec 13, 2019
EGGLIFE Flour Tortillas Have Flown The Coop Egglife was hatched from the idea that a no-carb, no sugar and high protein wrap was possible. And not only possible but great-tasting. And a great tasting wrap that just happens to be made from eggs is a cause for...
by Kaleidoscope Chicago | Oct 14, 2019
THERMOS Protect What You Love As a true global category creator, Thermos has a century-old reputation of top-tier performance, quality and durability in beverage and food insulation. However, as new competitors began to reshape consumer perceptions of brands in the...
by Kaleidoscope Chicago | Sep 27, 2019
ROUND BARN WINERY, DISTILLERY & BREWERY Bursting Onto The Scene With the popularity of canned wine, beer, and cocktails on the rise, a large grocery retailer approached Round Barn to produce and sell their popular sangria in a can for the first time. To ensure a...
