BRINGING AN ICON TO LIFE
A company rich in heritage, traditions and soul, Café Bustelo reached out to Kaleidoscope to launch a line of ready-to-drink coffee beverages. For nearly 100 years, Café Bustelo has symbolized and celebrated the stories, flavors and experiences that comprise Latin American culture and it was time to share this heritage with a new generation of on-the-go coffee drinkers. Following consumer research and insights, it became clear that celebrating Latin American heritage and a love of coffee define the Café Bustelo brand. Calling upon strategy, design, mock-up and implementation, Kaleidoscope was able to highlight and animate Lady Bustelo to bring that love of Latin American culture and coffee to life. Although the intended consumers were open-minded Millennials who enjoy exploring, the recent launch of Café Bustelo’s ready-to-drink line indicates it’s the perfect choice for coffee lovers of all ages.